Tag: e-commerce solution

Content Staging of Enterprise Edition – Key to Efficient Content Publishing

Magento 2 Customer Segmentation for a new digital experience

magento 2 customer segmentation
Magento Commerce

Magento 2 Customer Segmentation for a new digital experience

In an era of big data, hyper-connected digital customer, and hyper-personalization, segmentation is the cornerstone of customer insight and understanding across the modern digital business. But the question is: Is your segmentation approached antiquated or advanced? Let’s take a look at Magento 2 customer segmentation then answer it yourself!

Basically, the concept of segmentation is so straight-forward.

You are brands. And of course, you don’t want to treat all your customers the same, because different customer groups have different needs and they contribute differently to the bottom line. Your job is develop insightful and distinct strategies for a diverse customer base.

You can create different customer segment based on their demographic data, their consumption behavior as well as their on-site behavior. Customer address, order history, products in shopping carts… are some examples of customer attribute data which can be used for segmentation. These customer segments will be utilized to create targeted marketing campaigns to the right customer group.

The downside is that demographics and brand usage patterns aren’t completely reliable predictors of which benefits are of the greatest appeal to customers. It’s more observing behaviors than understanding preferences.

With the technology evolution, it’s easier to get big data and customer analytics. Consequently, segmentation are all more valid. However, many organizations struggle with modernizing their segmentation approaches in light of the immense, multi-channel sources of customer intelligence generated each day.

The tools will tell you the best approach. Magento 2 Customer Segmentation will enable you to better understanding what each and every customer wants. With tons of extensions for Magento 2, segmentation and personalization for customers is an easy process. Magento Enterprise edition helps you with:

  • organize inventory by product groups

  • categorize price by customer segment and product type

  • segment customers by demographic criteria

  • distinguish between new and repeat customers and by shopping cart and buying history

  • track items that customers have previously searched for

  • send reminders about abandoned carts and wish lists

  • offer gift cards

  • customize gift registry

Those features help marketing managers can run campaigns and display contents dynamically to predefined segments. This ensures your marketing campaigns and initiatives are delivered to the right customers at the right time, maximizing the cost effectiveness of every single element of your promotion.

With real-time segmentation of Magento 2 customer segmentation, customers can be automatically added to or removed from a specific customer segment, based on their consumption behavior on merchant’s store. So your customer segments will always be kept up-to-date and your marketing programs will always be delivered to the right person.

Finally, you can also create a report showing all your customers and segments, as well as exporting them to a csv file for further analysis.

magento commerce visual merchandiser
Magento Commerce

Visual Merchandiser for Magento Commerce

Magento Commerce Visual Merchandiser is a toolkit that helps store managers to change the order of display for your products. You can create rules to assign products to specific categories, and sort these products according to automated rules. For non-technical store managers, arranging products in categories become so simple with a drag-and-drop interface. Merchants can easily drag any products they want to highlight on top, and hide those that are not selling well at the bottom. So working in Magento now is just as easy as in a physical store. Drag anything you want and re-arrange products in just several clicks.

What makes Visual Merchandiser a layman’s tool for shopping order:

  • Simple drag and drop interface
  • Advanced category assigning rules
  • Advanced product order sorting rules

How to work with Magento Commerce Visual Merchandiser

  • Navigate to product –> Category in Magento admin dashboard. The menu will display different categories in the store.
  • Choose a category that you want to arrange your products. Click on that category.
  • A new menu will appear, showing . Click on Products in Category
  • Here Visual Merchandising section will appear. You will be able to see products in this category, along with their default orders.
  • You can set advanced rules to automatically assign these products to a category. For example, you can choose products that are and assign them to a
  • Once your rules are set, products will be automatically assigned to categories when they are created and meet the preset conditions.
  • To arrange or rearrange products orders, just drag and drop products around anywhere you want.
  • To automatically arrange products without having to do it manually, you can also set rules for products to display in specific orders, based on their characteristic. For instance,

With products properly arranged, you will be able to improve your sales and conversion, by giving your products the attention it deserves. Best-selling products will be put on top, while products that sell slowly should be treated differently. You might even use Visual Merchandiser to change your product catalog layout dynamically so your store will always stay fresh to customers’ eyes.

At Magenest, we help our customers thrive by offering advanced solutions and working with excellent business partners.

We’re proud to be one of the top Magento 2 developers with capability in building integration solutions with third party business systems and applications.

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