5 eCommerce Website Navigation Trends in 2018
The trends of design in the e-commerce area are undergoing a change quickly. While your e-commerce website wants to bring the most outstanding shopping experience, you also desire to attract more and more shoppers.
To do that, your website’s colors, shapes, fonts, and photography are some main components to keep the visitors for longer on your site. However, without a perfect navigation design, the visitors can be frustrated with your website despite a good-looking appearance.
Navigation is sometimes taken for granted; nevertheless, it is really important to make site visitors look at more than only your home page. Navigation enables the movement from one page to another page on the e-commerce websites. A great website always has an intuitive navigation and menus which make instant sense.
We’ll explore some leading navigation layouts used by e-commerce websites.
Let’s start out!
Sticky or Fixed Navigation Bars
Sticky Navigation Bars keeps your navigation menu in a fixed place, so shoppers can navigate from point A to all other points on the page. This is because the navigation bar follows them while they scroll down to take a deeper look at content. This type of navigation design is suitable for websites wanting to keep many navigation items sticky as well as preventing your users from getting lost.
Mega Menu has become increasingly popular among magazine-style blog websites. They are unlike normal drop-down menus since it allows a wider rather than downward vertically. It includes multiple columns of content instead of just flowing down vertically these mega menus expand wider.
This form can be ideal for the website with a great deal of content to show, but it doesn’t work well with the mobile version because of small size and less space.
Responsive Sub Navigation Menus
Responsive Sub Navigation Menu is a good choice for you if your website has plenty of pages. It works well for mobile platforms or small browser windows by hiding numerous navigation links on, so the menu will be fitting. This navigation type creates the space-saving benefits of a drop-down menu but conceals them by default behind a “hamburger” icon for expanding across the content section.
For example, Politico‘s mobile site uses small plus signs (x) to indicate a sub-menu beside each link.
Vertical Sliding Navigation
Vertical navigation is adopted in several websites and it works extremely well. Here, it keeps visible all the times meanwhile icons link from the side; therefore, users will click on n icon instead of hamburger icons. It could be an experimental style for website designers, but it will showcase your creativity and come up with a variety of concepts of navigation in comparison with traditional style.
This design is widespread among portfolios or creative agencies that push the boundaries of traditional web design.
Globally Hidden Menus
You can realize an exploration of hidden menus with hamburger icons in responsive design, so users probably view it at all times and are satiated with it. Global Hidden Menus is a new breeze for e-commerce websites. Although it doesn’t help the visitors access to link instantly, it creates more space on the screen by removing the navigation from sight.
This trend is increasing favorite by more shoppers using smartphones and growing familiar with the hamburger icon’s significance.
Single Page Navigation
Single page navigation is the final trend we want to recommend, but it’s no less powerful than other ones. Several websites – especially those with less content to display – are applying a single page with anchor points: a click on menu items and the page automatically scrolls to the corresponding section. Besides fixed navigation bars, dot navigation – a plenty of circular icons situated on the left or right side of the screen – also may improve the natural sleekness of single page sites.
We hope that our recommendations of navigation designs will help your craft a beautiful and functional menu. If you need any help with your Magento 2 site, send us an email at firstname.lastname@example.org. See you in our next article!
A graphic design and copywriting enthusiast.
Marketing Executive | Content Manager