Insight

Real insight about eCommerce for store owners to run your business successfully.

  1. What is eCommerce product content? How important is content optimization for increasing sales?

    What is eCommerce product content? How important is content optimization for increasing sales?

    eCommerce Product Content plays a massive role in making sure your business reaches its marketing goals. In this highly competitive world where there are giants like Amazon, eBay, Apple, etc all businesses need to build customers’ trust and offer them a great shopping experience. Since content is an amazing tool to help your online store achieve all that, in this... (More)

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  2. Social Commerce trend and how Magento 2 Merchants can make use of it?

    Social Commerce trend and how Magento 2 Merchants can make use of it?

    With about 40% of the total eCommerce market, the Social Commerce trend is what people are talking about recently. It is not only an effective selling platform on social media but also a platform with various other functions and features. Some of the sites in terms of SC (Social eCommerce) that are mostly used by business owners around the world... (More)

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  3. What is the average order value? What should Magento 2 merchants know about this?

    What is the average order value? What should Magento 2 merchants know about this?

    What is Average Order Value (AOV)? Average order value is considered a central metric in the eCommerce industry to track the average amount of money that a customer spent per order on a mobile application or website.  Typically, the average order value will provide you important insights into customers’ behaviors. A company should carefully monitor its AOV before making crucial... (More)

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  4. Updated 2021: Magento 2 Themes Pre-built vs Custom - What is best for you?

    Updated 2021: Magento 2 Themes Pre-built vs Custom - What is best for you?

    The behaviors of customers in this digital era have been changing consistently to adapt to the development of modern technologies. As a result, choosing a suitable Magento 2 Themes for websites is greatly important to almost all business owners nowadays. It is obvious that the number of people using the Internet has been increasing manifold. In other words, the Internet... (More)

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  5. Overview of 6 Best Magento 2 Payment Gateway Providers

    Overview of 6 Best Magento 2 Payment Gateway Providers

    Payment gateways are one of the most technological breakthroughs ever created. Before, there was no secure, reliable, and fast way to transfer online payments globally. Thanks to digital transformation technologies, Magento 2 payment gateway now can facilitate the online transaction process between consumers and merchants with debit and credit cards by integrating their transactions with a selected service provider. This... (More)

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  6. What is Customer Churn? How to Calculate Customer Churn Rate?

    What is Customer Churn? How to Calculate Customer Churn Rate?

    Customer churn is one of the most powerful metrics for an increasingly developing business to take into consideration. Even if it's not the most contented measure, it's a number that can provide your company the hard underlying truth about its customer retention. It's difficult to measure success if you don't measure the unavoidable failures, too. While you aim for 100... (More)

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  7. Social Sharing 101: Definition, Benefits and Examples

    Social Sharing 101: Definition, Benefits and Examples

    One of the cost-efficient ways to get more traffic and increase interest in your business is through creating valuable content. The content is considered useful and effective when it is shared widely on social platforms called social sharing.  In this write-up, we are going to explain what is social sharing, how it benefits your business and some typical examples to... (More)

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  8. Affiliate Program for eCommerce: The Ultimate Guide 2020

    Affiliate Program for eCommerce: The Ultimate Guide 2020

    As reported by an IAB study, users clicked on affiliate links more than 5 billion. Additionally, these links were responsible for above 170 million commercial transactions as part of affiliate marketing programs throughout the world. As a consequence, the efficiency of this marketing tactic is beyond doubt. You probably have heard the above term: “affiliate program”, but with all of... (More)

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  9. ERP Integration: Everything You Should Know

    ERP Integration: Everything You Should Know

    ERP stands for Enterprise Resource Planning. As its name implied, ERP is a system that helps you to effectively manage your business in an automated way. Integrating ERP with your business activities in several platforms such as e-commerce, CRM, accounting, etc. helps you to easily keep track and manage data from different sources. However, integrating ERP with other platforms is... (More)

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  10. 7 Types of Email Marketing Campaigns You Need to Send

    7 Types of Email Marketing Campaigns You Need to Send

    Email marketing campaigns are not conducted impulsively — they are tactical and calculated. There the multiple types of email marketing campaigns your business should be taking part in, seven of which will be presented in this article. However, this a standard list, since every brand is a different individual so customize your strategy suitably. Moreover are some tips to send... (More)

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