Insight

The website navigation always plays an important role in businesses’ sales, conversions rates, and bounce rates. Normally, if website visitors can’t work out where to find what they want, they’ll immediately leave for your competitors. Do NOT let that happen. That’s the last thing you want. In regards to usability, ease-of-navigation should be a topmost priority. Don’t leave users lost... (More)

Whether you have been on the entrepreneur journey for a long time for just stepped in recently, you should probably know your business revolves around resolving problems for your customers no matter what. As such, measuring customer satisfaction will shed some light on how your business went and what action to take.  The customer satisfaction index is qualitative but measurable... (More)

With the growth of eCommerce, payment gateways become a really important tool for both merchants and customers to manage their payment process better. In fact, it is not difficult to find a payment gateway nowadays, however, choosing the best payment gateway is greatly important because this tool can help you to simplify the buying process, thus pushing them to make... (More)

Users who can interact with voice assistants like Apple’s Siri, Amazon’s Alexa, Google Assistant, or Microsoft Cortana almost purchase everything via their voice-activated smart speaker.  Voice search has come a long way to be an essential part of Search Engine Optimization (SEO). Consumers soon use voice search to purchase products and services online, as it’s much faster and more convenient... (More)

According to a survey conducted by Livestream and New York Magazine, about 80% of audiences prefer watching live videos of a brand to reading their blog. It cannot be denied that live streaming is becoming one of the most potential tools to encourage your customers to interact with your brand, hence an increase in your sales. More and more businesses... (More)

What is voice search? Voice search is a speech recognition technology that allows a user to perform a search via voice command.  Voice search services can be used on any type or brand of smartphones. This voice-enabled search service has brought ease into our life. Google voice search is a product of Google which enables a Google user to search by voice instead... (More)

Some new business owners may be excellent at controlling and directing talented individuals or marketing their services to expand a customer base. But without the commitment to successfully running the fundamental operations of every organization, those talents won’t have a chance to shine. Payroll is one of these operations. It's critical to understand how to calculate payroll. It guarantees that... (More)

When it comes to a Customer relationship management (CRM) software for your business, Salesforce no doubt is one of the excellent suggestions for your decision making. This blog will reveal what makes Salesforce become the world’s no. 1 CRM platform after 20 years of the establishment? (More)

As reported by an IAB study, users clicked on affiliate links more than 5 billion. Additionally, these links were responsible for above 170 million commercial transactions as part of affiliate marketing programs throughout the world. As a consequence, the efficiency of this marketing tactic is beyond doubt. You probably have heard the above term: “affiliate program”, but with all of... (More)

It seems that gift cards play an important role in facilitating customers of any eCommerce business. Have you ever searched on Google the key “Gift card History" to get a better understanding of Gift Cards hence adopt them more efficiently? If you haven’t, this is the article just for you. You will not only know how, when, and why Gift... (More)