Insight

Real insight about eCommerce for store owners to run your business successfully.

  1. 7 Types of Email Marketing Campaigns You Need to Send
    7 Types of Email Marketing Campaigns You Need to Send
    Email marketing campaigns are not conducted impulsively — they are tactical and calculated. There the multiple types of email marketing campaigns your business should be taking part in, seven of which will be presented in this article. However, this a standard list, since every brand is a different individual so customize your strategy suitably. Moreover are some tips to send... (More)

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  2. Customer Success: Definition, Factors and Best Practices
    Customer Success: Definition, Factors and Best Practices
    It's common knowledge that to be successful, every business needs outstanding sales and marketing teams. But in these modern times, where customers have more alternatives than ever, sales and marketing all alone will not be enough to maintain growth. Businesses can no longer depend on annual contracts to lock customers in. Additionally, the cost of customer acquisition has dramatically increased... (More)

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  3. 8 Most important CRM integrations for your business
    8 Most important CRM integrations for your business
    The basic slogan of every business is to make more sales. Therefore, every company must seek a way to maintain and improve their relationships with customers by efficiently and effectively organizing and managing the data of their company.  CRM integration will be the key. Of course, CRM software is already powerful on its own, but using CRM integration tools throughout... (More)

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  4. Do You Really Need a POS System?
    Do You Really Need a POS System?
    Do you really need a POS (point of sale) system?  Well, the answer to this question depends on who you are, and what kind of business you are running or planning to run in the future. Given that we all acknowledge the benefits that POS systems offer every business, there are always exceptions.  In today’s article, let us be your... (More)

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  5. What is Customer Life Cycle Management?
    What is Customer Life Cycle Management?
    One of the determining factors to grow your business is to completely understand the customer’s journey as they start to know your business, develop an affinity for your products and services, and become your own brand advocate at the end of the day. With a great understanding of the customer journey from their perspective, you will learn how to navigate... (More)

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  6. 4 Ways to Build the Best Customer Engagement Strategy
    4 Ways to Build the Best Customer Engagement Strategy
    “Customers are the lifeblood of every business.” It is often thought that the most crucial mission when running a business is capturing new customers, therefore many brands give priority and focus more on lead generation and customer acquisition.  Yet, you may forget that by the time those perfect customers are motivated and made up their mind, they’ll likely switch to... (More)

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  7. What is the Customer Life Cycle? - Everything You Need to Know
    What is the Customer Life Cycle? - Everything You Need to Know
    As an eCommerce business owner, you have properly heard a lot about customer relationship management. Consumer appeal is apparently a substantial determinant of your success in retail, so it's essential to devote ample time and resources to make sure you're equipped with the proper knowledge and technological arsenal to meet shifting demand. It's often told that successful businesses have countless... (More)

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  8. What is Customer Journey Orchestration? Why is it important?
    What is Customer Journey Orchestration? Why is it important?
    You’ve definitely heard about Customer Journey Orchestration over the last few years ago. It’s gained huge traction for delivering unique and inspirational customer experiences’ and also being attributed to business metrics on a wide range.  Unluckily, breaking down the terms like “journey” and “orchestration” individually can cause confusion with ‘journey planning’ or ‘campaign orchestration’ while Customer Journey Orchestration is extremely... (More)

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  9. Customer Experience Management: Everything You Should Know
    Customer Experience Management: Everything You Should Know
    Putting the customer at the heart of the business is the main principle of value marketing, which is based on the needs of the customer instead of the aim of the company - sales.  In order to be conscious of customers’ needs, in place of second-guessing, companies should ensure that the voice of the customer is indispensable to the customer... (More)

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  10. Customer Experience: What is it and Why should you care about it?
    Customer Experience: What is it and Why should you care about it?
    Exceptional customer experience demands a lot of conscientious work and a mindset of customer-centric. Customer experience is the area that requires much nurturing and care, therefore, companies will experience a favorable impact on customer loyalty, customer retention, and revenue growth if they can develop an effective customer experience strategy. This article will guide you to the most basic concept of... (More)

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