Payment System Struggle

Magento Commerce Customer Loyalty

Product Content

Payment System Struggle

There is no one-size-fits-all payment processing method for every niche out there and your mileage may vary. But still, the quest for a most appropriate payment processor to one’s need remains unresolved.

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Magento Commerce Customer Loyalty

The cost of finding new customers is 3 times the cost of retaining one existing customer. Therefore, it is better for businesses to keep your customers coming back and maximize their lifetime value. Magento Commerce offers a host of toolkit to help you build customer loyalty, ensuring store owner can cut the expenses in turning site visitors into customers and keep your customer more loyal and dedicated.

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magento 2 extensions boost sales
Magento CommerceProduct Content

Keep sales high after the New Year with Magento 2 extensions

When consumers exhaust themselves with holiday shopping, they tend to tighten their wallets throughout the following months. This does not mean that online spending stops, however, and with the right planning, e-commerce stores can still effectively inspire sales during this seasonal slump. To help your e-commerce operations prosper after the holidays end, check out the following 5 magento 2 extensions boost sales.

1. Offer the New Year promotions

Starting New Year by offering discounts, bonus gifts and the like targeted toward the shoppers is still a great way to grab their attention.

If you’d like to create promotions for your customers, check out Free Gift Discount.

Among its features, this extension allows store administrators to package free gifts with purchases of select products from their store. It also includes the ability to create custom shopping cart price rules, offer buy-one-get-one deals, set discount parameters, and more.

2. Stay fresh in your customer’s minds

Don’t forget to keep in touch with your holiday shoppers. You can contact them via targeted email campaigns that stimulate a dialogue between your customers and your brand.

Studies show that businesses who build a connection with their customers through email marketing automation maintain high conversion rates that range up to 50%.

It’s a proven tactic, and with so many ways to establish automated email campaigns, there’s no reason to lose out.

Follow Up Email is one of the best magento 2 extensions boost sales that designed to manage web store emails. It also includes tracking so you can monitor their performance. Most importantly, you can use email variables and templates to personalize emails for each customer.

3. Create incentives for repeat business

Customers who’ve bought from you are more likely to return if you reward them for their business.

Not only will a special discount make them feel appreciated by your brand, the reduced costs will also make your products all the more appealing.

There’s a good chance any customer who bought from your store found other enticing items in your product pages. A post-purchase reward point may just be the thing to encourage them to come back and pick those up as well.

For magento 2 extensions boost sales that integrate point reward, you can check out Reward Points.

This reward extension automatically give points to customers when they spend money on your web store, create new account, review products or subscribe for newsletter.

This way, you can inspire reviews and subscribing that help market your products while rewarding customer behavior to drive repeat business.

4. Send target product reminders

When holiday shopping, online consumers browse and fill their carts with countless items that they never end up purchasing. This demonstrates that, while they may not have bought anything then, they do have an active interest in those products.

Because of this, a gentle reminder after the holiday season ends can easily turn those lost sales into new opportunities.

Try creating product recommendations based on your customer’s past activity to send powerful messages that inspire return business. Couple your reminders and recommendations with an after-holiday discount, and you’ll have a fantastic recipe for recovering potential sales.

If you’ve yet to set up abandon cart recovery email reminders, this magento 2 extensions boost sales is available to help you out.

It provides web-stores with the ability to establish a cart recovery strategy through emails well suited to bolster post-holiday sales. It also comes with the option to add coupons in your recovery emails, along with email tracking to see what parts of your recovery strategy works, and what could be improved.

5. Make the most of gift card

When a customer buys a gift card for your store, from your store, you make an immediate profit. But that’s just the beginning of the benefits holiday gift cards provide.

Regardless if a gift card you sold is actually used or not, you’ve already made your sale. On top of that, whoever the recipient of the gift card was now has a reason to visit your store. While there, they may only use the card, or make additional purchases that earn you extra revenue.

At the very least, any gift card you sell also increases your brand awareness between your customer’s friends. This means they are that much more likely to visit your store again in the future—gift card or not.

Gift Card Voucher allows you to encourage post-holiday sales by selling gift cards as products during the holiday season.

You’ll be able to offer physical and digital gift cards for your customers to purchase and send to their friends. With the extension, you can also provide the option for customers to replenish existing gift cards with additional funds too.

best-selling magento 2 extensions
Magento CommerceNews

5 Best-selling Magento 2 Extensions to check out before 2018

In modern e-commerce world today, it’s quite tough to outperform without having tech-enabled digital solutions. This article will tell you about the top 5 best-selling Magento 2 extensions on Magenest Store in 2017 that really worth opting for.

No surprise when payment gateways account for 3 out of 5 in this list. They are Stripe, Sage Pay, and Moneris. It’s basically due to their vital roles in e-commerce transaction process, and authorizing the payment between merchant and customer. There’s no other way to accept credit cards through internet without a payment gateway.

These payment systems that not only secure, but also enable you to allow your customers an easy and fast checkout experience. As a customer, a payment gateway seems simple and straight-forward. When customers visit an e-commerce site, they just need to select items, add them to cart, and checkout. Once customers enter their information payments and confirm orders, all they need to do is sitting back and relaxing until the items arrives at their doorsteps. However, it’s a little more complex behind the scenes.

In addition, by ensuring a safe payment method, these three best-selling Magento 2 extensions help you establish a trustworthy relationship with your customers. A payment gateway protects customers against identity theft by encrypting their credit card numbers. You can think of it as a middleman between the merchant and the bank.

In other words, the payment gateway provides a safe way of processing credit card data between the customer and the merchant, and also between the merchant and the payment processor.

Provided with a wide range of security features, iFrame checkout, Payment filter, 3D Secure for example, Stripe is the most advanced gateway. Other two best-selling Magento 2 extensions, Sage Pay and Moneris, do not have as many security layers as Stripe but still be considered safe integrated gateways.

If you’re wondering which extension to use on your Magento 2 store, read this article for help.

Next integration to be on this list are Quickbooks Online. This extension allows you to easily keep track of all business transactions, cash flows, inventories etc. anywhere you go within 24/7. It not only makes accounting, billing, and payments a breeze but also eases checking off accounting tasks on the go and helps organizing the finances of your business. You don’t have to manual update every accounting changes because it will be done automatically with Quickbooks.

Quickbooks Online also has feature that sync data to Magento 2. It must save you from a lot of time and diminish unexpected mistakes when copying the data.

Once you set up Quickbooks Online connector, both new and existing products, customers and sales receipt will be synchronized between Quickbooks and Magento 2.

Last but not least, we have license delivery extension which is used for selling digital products that contain license. This reflects a growing trend in the numb. Gaming license is a profitable niche with customers.

 

magento 2 content staging
Magento Commerce

Content Staging of Enterprise Edition – Key to Efficient Content Publishing

Are there any extensions that enable you to create new shopping experiences faster and easier than before? It’s Magento 2 Content Staging that I need to mention first!

Basically, Magento 2 Content Staging is a great toolkit for merchants to manage multiple promotional campaigns. Especially it’s really helpful for consecutive campaigns where months of preparation in advance are required.

Magento 2 provided only Enterprise Edition with Content Staging feature. This feature gives your business team the ability to easily create, preview, and schedule a wide range of content updates directly from store admin.

With Magento 2 Content Staging, merchants might easily schedule a website design at a specific time in the future. This means the whole website can be set on autopilot, with different contents popping up in your site at the specified time frame. The campaign will automatically end on the end date of the campaign. All changes in design and content of a specific page will be reverted back to normal when the campaign ends, saving you from having to turn it off manually.

magento 2 content staging
Click Save button then everything’s done!

Changes can be made to the whole page or just a small element of the page, to the design or content of the page. You just need to set it up with content staging and leave it to run on the specified time. With no specified end date, these changes will go on forever. On the contrary, using an end date allow you to forget about these small elements and ensure the website will still function as normal when the campaign ends.

The best thing about Magento 2 Content Staging is the timeline view that it is created for easy management of website versions. Store managers can have a bird’s eye view of all change versions that have been made. They can easily view previous versions of the content or replicate multiple versions to create for different campaigns in the future.

magento 2 content staging
Different from Grid and List view, Timeline makes it easier to manage
magento 2 customer segmentation
Magento Commerce

Magento 2 Customer Segmentation for a new digital experience

In an era of big data, hyper-connected digital customer, and hyper-personalization, segmentation is the cornerstone of customer insight and understanding across the modern digital business. But the question is: Is your segmentation approached antiquated or advanced? Let’s take a look at Magento 2 customer segmentation then answer it yourself!

Basically, the concept of segmentation is so straight-forward.

You are brands. And of course, you don’t want to treat all your customers the same, because different customer groups have different needs and they contribute differently to the bottom line. Your job is develop insightful and distinct strategies for a diverse customer base.

You can create different customer segment based on their demographic data, their consumption behavior as well as their on-site behavior. Customer address, order history, products in shopping carts… are some examples of customer attribute data which can be used for segmentation. These customer segments will be utilized to create targeted marketing campaigns to the right customer group.

The downside is that demographics and brand usage patterns aren’t completely reliable predictors of which benefits are of the greatest appeal to customers. It’s more observing behaviors than understanding preferences.

With the technology evolution, it’s easier to get big data and customer analytics. Consequently, segmentation are all more valid. However, many organizations struggle with modernizing their segmentation approaches in light of the immense, multi-channel sources of customer intelligence generated each day.

The tools will tell you the best approach. Magento 2 Customer Segmentation will enable you to better understanding what each and every customer wants. With tons of extensions for Magento 2, segmentation and personalization for customers is an easy process. Magento Enterprise edition helps you with:

  • organize inventory by product groups

  • categorize price by customer segment and product type

  • segment customers by demographic criteria

  • distinguish between new and repeat customers and by shopping cart and buying history

  • track items that customers have previously searched for

  • send reminders about abandoned carts and wish lists

  • offer gift cards

  • customize gift registry

Those features help marketing managers can run campaigns and display contents dynamically to predefined segments. This ensures your marketing campaigns and initiatives are delivered to the right customers at the right time, maximizing the cost effectiveness of every single element of your promotion.

With real-time segmentation of Magento 2 customer segmentation, customers can be automatically added to or removed from a specific customer segment, based on their consumption behavior on merchant’s store. So your customer segments will always be kept up-to-date and your marketing programs will always be delivered to the right person.

Finally, you can also create a report showing all your customers and segments, as well as exporting them to a csv file for further analysis.

magento commerce visual merchandiser
Magento Commerce

Visual Merchandiser for Magento Commerce

Magento Commerce Visual Merchandiser is a toolkit that helps store managers to change the order of display for your products. You can create rules to assign products to specific categories, and sort these products according to automated rules. For non-technical store managers, arranging products in categories become so simple with a drag-and-drop interface. Merchants can easily drag any products they want to highlight on top, and hide those that are not selling well at the bottom. So working in Magento now is just as easy as in a physical store. Drag anything you want and re-arrange products in just several clicks.

What makes Visual Merchandiser a layman’s tool for shopping order:

  • Simple drag and drop interface
  • Advanced category assigning rules
  • Advanced product order sorting rules

How to work with Magento Commerce Visual Merchandiser

  • Navigate to product –> Category in Magento admin dashboard. The menu will display different categories in the store.
  • Choose a category that you want to arrange your products. Click on that category.
  • A new menu will appear, showing . Click on Products in Category
  • Here Visual Merchandising section will appear. You will be able to see products in this category, along with their default orders.
  • You can set advanced rules to automatically assign these products to a category. For example, you can choose products that are and assign them to a
  • Once your rules are set, products will be automatically assigned to categories when they are created and meet the preset conditions.
  • To arrange or rearrange products orders, just drag and drop products around anywhere you want.
  • To automatically arrange products without having to do it manually, you can also set rules for products to display in specific orders, based on their characteristic. For instance,

With products properly arranged, you will be able to improve your sales and conversion, by giving your products the attention it deserves. Best-selling products will be put on top, while products that sell slowly should be treated differently. You might even use Visual Merchandiser to change your product catalog layout dynamically so your store will always stay fresh to customers’ eyes.

Magento 2 Payments
News

Magento Payment Gateway Integrations: An Overview of Contenders | Magenest

Perhaps we can all agree with this opinion:

“In the digital age, payment is increasingly being done online.”

Today there are various online payment gateways that act as standalone processors or as

integrations in e-Commerce platforms such as Magento.

You might be thinking of PayPal, yes?

Since the dot-com bubble of the last two decades, PayPal is by-and-large the largest payment

gateway on the planet.

But PayPal’s not the only contender here.

Other significant competitors are there, competing with PayPal since the smartphone era.

In this article we show you most popular payment gateways online. Especially in case you’re doing

commerce business.

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News

Best CRM Applications – Zoho vs. Salesforce | Magenest

If you’re already familiar with the best CRM applications, you might be wondering:

“Should I choose Zoho CRM or Salesfor    ce? Which one is better?”

Of course you might have heard of alternatives, but really these two are top-tier. Both of them are

on the lists of the best CRM applications that we should consider to purchase.

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Product Content

Social login extension for Magento 2

The definition of social login

According to whatis.techtarget.com, social login is defined as “a single sign-on (SSO) technology” that allows web users to verify themselves on a broad range of applications and sites by connecting through a social media account rather than using a separate ID and password on each website, which we all know as an exhausting and tedious process. Some social logins such as Facebook, LinkedIn, Google and Twitter commonly connected to some websites. When the user visits a site that offers social logins, they may register or log in with their ID and password that they regularly use on their social media. A widget or plug-in is available for use to link the site to the customers’ social platform.

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At Magenest, we help our customers thrive by offering advanced solutions and working with excellent business partners.

We’re proud to be one of the top Magento 2 developers with capability in building integration solutions with third party business systems and applications.

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