Tips & Tricks

Promotion & Coupon Codes have gained a lot of popularity lately since very few shoppers are willing to pay full price for products and services when purchased online.  An ever-increasing number of companies currently have integrated Coupon Codes in their marketing campaigns. It is mostly because consumers are always looking for retailers that offer discounted deals and help them save. ... (More)

You may have heard that it is high time you started a drone business. But why now and where to start? And what should Magento 2 Merchants know about this new business trend? In this comprehensive article. We will point out elements that make your drone business stand out and thrive in this growing industry. If you are a Magento... (More)

It is a common belief that online shoppers’ buying process mainly depends on their budget and the price displayed on the website. However, eCommerce is somehow different because customers nowadays tend to pay more attention to the content of products and make their buying decisions based on various factors. So, eCommerce optimization by building effective content is greatly important for... (More)

How can we increase the average order value? Average order value (increase AOV) is regarded as an effective method to grow the revenue and profit of online stores. As it is more competitive nowadays, both brick-and-mortar stores and online stores are facing a lot of troubles in selling and branding because there are more products and services than ever before... (More)

Have you ever heard of the service that has laid the foundation for the era of modern e-Commerce called payment gateways?   Whether you own an e-Commerce store or about to, having at least one payment gateway is a requisite, thus we write this article for any of you guys who are not clear about its variance.  This entry will throw... (More)

Web Push Notifications is a widespread communication method to deliver important promotional and non-promotional to targeted customers. This tool has quickly been adopted by businessmen to engage prospective customers and drive more conversions.  However, not everyone is clear about the practical uses of this tool. That is why this article will show you the web push notifications best practices for... (More)

Content marketing has become a major source of revenue for eCommerce businesses during the crisis. With customers getting used to shopping more online, publishing relevant and valuable content works for building reputation and relationships with customers.  If you’re considering investing more in content marketing right now, this decision is definitely the right one. Just think about it: if you figure... (More)

Customer churn is one of the most powerful metrics for an increasingly developing business to take into consideration. Even if it's not the most contented measure, it's a number that can provide your company the hard underlying truth about its customer retention. It's difficult to measure success if you don't measure the unavoidable failures, too. While you aim for 100... (More)

In this day and age, when you move the mouse quickly outside the active area, towards the back button, a website will be able to sense you are about to leave and immediately display a last-minute advertisement, with the help of Javascript. These ads, referred to as exit intent popups, are some of the most robust and timely tools in... (More)

You may not know, but successful push notifications often get up to two-times higher click-through rates than emails. In other words, the amount of people seeing your content gets double, compared to that sent by email. They are a robust approach to boost engagement with your audience, and you can leverage them properly on the website. This article will first... (More)