Tips & Tricks

Affiliate is a popular term in the field of Internet or online marketing today. Affiliates earn money by promoting the products or services of other companies and in return, they get a commission on the number of sales created. But we wonder have you heard about another new type of affiliate marketing in which you get paid even if you... (More)

Ever go through the entire process of picking your products online just to abandon the cart right before check out just because the shipping cost is higher than you like? Or ever choosing a more expensive product over a cheaper one just because the expensive one offers free shipping? That’s basically my mom’s whole online shopping routine, and I’d be... (More)

Our world is surely dominated by a lot of information. Content is no longer enough to bring the customers closer to your brand. Instead, a great way to nurture your business on the market is social proof.  What is social proof? There are many definitions to help users gain a deeper understanding of it. The article below will guide you... (More)

Promotion & Coupon Codes have gained a lot of popularity lately since very few shoppers are willing to pay full price for products and services when purchased online.  An ever-increasing number of companies currently have integrated Coupon Codes in their marketing campaigns. It is mostly because consumers are always looking for retailers that offer discounted deals and help them save. ... (More)

You may have heard that it is high time you started a drone business. But why now and where to start? And what should Magento 2 Merchants know about this new business trend? In this comprehensive article. We will point out elements that make your drone business stand out and thrive in this growing industry. If you are a Magento... (More)

It is a common belief that online shoppers’ buying process mainly depends on their budget and the price displayed on the website. However, eCommerce is somehow different because customers nowadays tend to pay more attention to the content of products and make their buying decisions based on various factors. So, eCommerce optimization by building effective content is greatly important for... (More)

How can we increase the average order value? Average order value (increase AOV) is regarded as an effective method to grow the revenue and profit of online stores. As it is more competitive nowadays, both brick-and-mortar stores and online stores are facing a lot of troubles in selling and branding because there are more products and services than ever before... (More)

Have you ever heard of the service that has laid the foundation for the era of modern e-Commerce called payment gateways?   Whether you own an e-Commerce store or about to, having at least one payment gateway is a requisite, thus we write this article for any of you guys who are not clear about its variance.  This entry will throw... (More)

Web Push Notifications is a widespread communication method to deliver important promotional and non-promotional to targeted customers. This tool has quickly been adopted by businessmen to engage prospective customers and drive more conversions.  However, not everyone is clear about the practical uses of this tool. That is why this article will show you the web push notifications best practices for... (More)

Content marketing has become a major source of revenue for eCommerce businesses during the crisis. With customers getting used to shopping more online, publishing relevant and valuable content works for building reputation and relationships with customers.  If you’re considering investing more in content marketing right now, this decision is definitely the right one. Just think about it: if you figure... (More)