Tips & Tricks

Web Push Notifications is a widespread communication method to deliver important promotional and non-promotional to targeted customers. This tool has quickly been adopted by businessmen to engage prospective customers and drive more conversions.  However, not everyone is clear about the practical uses of this tool. That is why this article will show you the web push notifications best practices for... (More)

Content marketing has become a major source of revenue for eCommerce businesses during the crisis. With customers getting used to shopping more online, publishing relevant and valuable content works for building reputation and relationships with customers.  If you’re considering investing more in content marketing right now, this decision is definitely the right one. Just think about it: if you figure... (More)

Customer churn is one of the most powerful metrics for an increasingly developing business to take into consideration. Even if it's not the most contented measure, it's a number that can provide your company the hard underlying truth about its customer retention. It's difficult to measure success if you don't measure the unavoidable failures, too. While you aim for 100... (More)

In this day and age, when you move the mouse quickly outside the active area, towards the back button, a website will be able to sense you are about to leave and immediately display a last-minute advertisement, with the help of Javascript. These ads, referred to as exit intent popups, are some of the most robust and timely tools in... (More)

You may not know, but successful push notifications often get up to two-times higher click-through rates than emails. In other words, the amount of people seeing your content gets double, compared to that sent by email. They are a robust approach to boost engagement with your audience, and you can leverage them properly on the website. This article will first... (More)

One of the cost-efficient ways to get more traffic and increase interest in your business is through creating valuable content. The content is considered useful and effective when it is shared widely on social platforms called social sharing.  In this write-up, we are going to explain what is social sharing, how it benefits your business and some typical examples to... (More)

It is time-consuming and hard for people to create an account on an e-commerce website to buy things. According to recent research, people easily leave your online store because of the complicated processes required to access. In this circumstance, you have to incorporate a method helping you to avoid these first steps. And the best method is considered to be... (More)

Undoubtedly, eCommerce affiliate marketing now has the full potential to drive sales and generate substantial revenue. Furthermore, it is a highly profitable lead generation strategy where you pay only for performance. Having an effective marketing strategy is always essential to the overall success of every business. That’s why more and more brands are leveraging this performance-oriented marketing tactic more frequently. ... (More)

As reported by an IAB study, users clicked on affiliate links more than 5 billion. Additionally, these links were responsible for above 170 million commercial transactions as part of affiliate marketing programs throughout the world. As a consequence, the efficiency of this marketing tactic is beyond doubt. You probably have heard the above term: “affiliate program”, but with all of... (More)

Everyone knows how useful it is to have ERP integration with Magento on your e-commerce website. However, why should you do that? How can you achieve the best solution when integrating? This article helps you to determine all. Benefits of ERP Integration with Magento Benefits of ERP Integration Opting for integrating ERP with your Magento-based e-commerce platform would be a... (More)