Email marketing campaigns are not conducted impulsively — they are tactical and calculated. There the multiple types of email marketing campaigns your business should be taking part in, seven of which will be presented in this article. However, this a standard list, since every brand is a different individual so customize your strategy suitably. Moreover are some tips to send...

Abandoned cart email plays an important role in marketing activities of any business. With this, your e-commerce website may gain more profits by reminding your customers of coming back and finishing your shopping. Therefore, integrating abandoned cart email extensions in your website helps you effectively control and send the emails as well as save time and effort. However, a bunch...

Mike runs an e-commerce business. In the first year, he noticed that shoppers tend to leave his website without any payment although they (customers) put many items in their shopping carts. After understanding this behavior, Mike consulted an expert in the field and quickly applied abandoned cart email.  In the first quarter of the second year of business, Mike’s business...

What makes successful companies stand out from the other competitors isn’t just their products’ quality, it’s also the experience that their customers are provided with. In this era, successful companies are always committed to understanding their customers’ desired outcomes, and they will focus on customer success by designing experiences to help their customers achieve those favorable outcomes. Therefore, Customer Success...

It's common knowledge that to be successful, every business needs outstanding sales and marketing teams. But in these modern times, where customers have more alternatives than ever, sales and marketing all alone will not be enough to maintain growth. Businesses can no longer depend on annual contracts to lock customers in. Additionally, the cost of customer acquisition has dramatically increased...

According to recent research, more than 70% of shoppers suddenly abandoned carts after they tried to select items on an e-commerce website. More significantly, the number has slowly been increasing each year. If a business owner knows how important this data is and applies abandoned cart email for it, profits may follow. On the one hand, abandoned cart email may...