eCommerce

  1. 7 Types of Email Marketing Campaigns You Need to Send
    7 Types of Email Marketing Campaigns You Need to Send
    Email marketing campaigns are not conducted impulsively — they are tactical and calculated. There the multiple types of email marketing campaigns your business should be taking part in, seven of which will be presented in this article. However, this a standard list, since every brand is a different individual so customize your strategy suitably. Moreover are some tips to send... (More)

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  2. 7 Best abandoned cart email subject lines with high conversion rates
    7 Best abandoned cart email subject lines with high conversion rates
    Mike runs an e-commerce business. In the first year, he noticed that shoppers tend to leave his website without any payment although they (customers) put many items in their shopping carts. After understanding this behavior, Mike consulted an expert in the field and quickly applied abandoned cart email.  In the first quarter of the second year of business, Mike’s business... (More)

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  3. 6 Tips to Build the Best Customer Success Strategy for eCommerce
    6 Tips to Build the Best Customer Success Strategy for eCommerce
    What makes successful companies stand out from the other competitors isn’t just their products’ quality, it’s also the experience that their customers are provided with. In this era, successful companies are always committed to understanding their customers’ desired outcomes, and they will focus on customer success by designing experiences to help their customers achieve those favorable outcomes. Therefore, Customer Success... (More)

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  4. Customer Success: Definition, Factors and Best Practices
    Customer Success: Definition, Factors and Best Practices
    It's common knowledge that to be successful, every business needs outstanding sales and marketing teams. But in these modern times, where customers have more alternatives than ever, sales and marketing all alone will not be enough to maintain growth. Businesses can no longer depend on annual contracts to lock customers in. Additionally, the cost of customer acquisition has dramatically increased... (More)

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  5. Abandoned Cart Email 101: Strategies, Templates and Examples
    Abandoned Cart Email 101: Strategies, Templates and Examples
    According to recent research, more than 70% of shoppers suddenly abandoned carts after they tried to select items on an e-commerce website. More significantly, the number has slowly been increasing each year. If a business owner knows how important this data is and applies abandoned cart email for it, profits may follow. On the one hand, abandoned cart email may... (More)

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  6. 5 Tips to Build the Best Email Marketing Strategy for Ecommerce
    5 Tips to Build the Best Email Marketing Strategy for Ecommerce
    In the world of Customer Empowerment in the 2020s, individuals now can have more power to control their own choices and decision-making by demonstrating their needs and demands with organizational bodies in the marketplace.  This means that they can easily take control of their email inboxes than ever before, as a result, if they don’t like your ads, they can... (More)

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  7. 8 Most important CRM integrations for your business
    8 Most important CRM integrations for your business
    The basic slogan of every business is to make more sales. Therefore, every company must seek a way to maintain and improve their relationships with customers by efficiently and effectively organizing and managing the data of their company.  CRM integration will be the key. Of course, CRM software is already powerful on its own, but using CRM integration tools throughout... (More)

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  8. Do You Really Need a POS System?
    Do You Really Need a POS System?
    Do you really need a POS (point of sale) system?  Well, the answer to this question depends on who you are, and what kind of business you are running or planning to run in the future. Given that we all acknowledge the benefits that POS systems offer every business, there are always exceptions.  In today’s article, let us be your... (More)

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  9. What is Customer Life Cycle Management?
    What is Customer Life Cycle Management?
    One of the determining factors to grow your business is to completely understand the customer’s journey as they start to know your business, develop an affinity for your products and services, and become your own brand advocate at the end of the day. With a great understanding of the customer journey from their perspective, you will learn how to navigate... (More)

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  10. 4 Ways to Build the Best Customer Engagement Strategy
    4 Ways to Build the Best Customer Engagement Strategy
    “Customers are the lifeblood of every business.” It is often thought that the most crucial mission when running a business is capturing new customers, therefore many brands give priority and focus more on lead generation and customer acquisition.  Yet, you may forget that by the time those perfect customers are motivated and made up their mind, they’ll likely switch to... (More)

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