If you own an eCommerce store, the search bar is a great feature that helps your customers quickly find the right item they need. And it can be even more convenient for them to immediately see the results in the dropdown list without waiting for the page to be reloaded. Do you want to provide customers with such an excellent search experience? So, Ajax search will be your perfect choice.
More and more online businesses have integrated this outstanding feature into their website to simplify the search process for their visitors. Once customers are satisfied with shopping experience on your site, they will be more likely to come back and buy again. In this article, we help you clearly understand what Ajax search is, how it works and how your business can benefit from this form of search.
What is Ajax search?
How does it work? When a user enters characters in the search field, the script will send a request to the webserver and in return that script receives a response without a page reloading. Each time a new character is filled in the field, the server will get a new request. As its name, Ajax search requires the submitted data to be formatted in an XML structure.
Advantages and disadvantages of Ajax search
Advantages of Ajax search
Enhance users’ search experience
For eCommerce store owners, if you can help customers quickly find the product they would like to buy on your site, you will easily get more conversions. And Ajax search is the best way to simplify the search process for your visitors. Moreover, related suggestions of that item could also appear in the dropdown list, shoppers may click on and buy those products although they do not have interest from the beginning.
Reduce bandwidth usage and increase loading speed
Disadvantages of Ajax search
Increase webserver load - Because a new request is sent to the server every time a new character is typed in the search field, the load on the server can be increased.
Cannot use browser back button - While a regular search result page having a query string inside its URL allows users to return the previous search result by the browser back button, it is impossible to do that with Ajax search.
Ajax search is really a useful feature for online businesses to optimize user experience on their website. If you can lead customers to the right product they are looking for with a simple process, you will avoid the situation they leave your site just because it takes them too much time to find what they need, and as a result, your conversion rate will increase.
For Magento 2 store owners, you can take a look at our Ajax Search extension that can help you create your unique searching tools with advanced functions and attractive designs. What's more, the voice search feature of this module allows users to use the voice command to search for their wanted items with ease.