In the era that people value efficiency and experience, traditional login and sign up are slowly being replaced by more efficient methods. Before, users often face with the problem of having to remember more than one accounts, the more services they use, the more usernames and passwords they have to memorize. And in most cases, we often forget more login information than we want to. This experience is pushing the rise of Single Sign-On.


The definition of Single Sign-On.

Single Sign-On (SSO)  can be defined as a session and user authentication service permitting a user to use one set of login credentials (username and password) to access multiple applications. It gives users a right to use a plenty of services without having to log in and out multiple time. The most common implementation of this practice is that with social media accounts.


Benefits that users receive when using SSO

 One of the primary benefits of SSO is risk reduction. As usual, if you have a dozen usernames and passwords and you forget these by accident, you will need to ask for an email or message to either retrieve or reset the login credentials. Attackers can take advantage of this vulnerable process in order to crack or steal your personal information. Protecting the users’ identity, privacy, and data is very important; hence, there is a need to implement SSO to mitigate security risks.


Secondly, SSO can make users feel like it's easier to monitor their accounts. It has saved all the schedule of login, logout or login failures. It will set up a prompt or notification to the users’ technology in case something out of the ordinary happens.


Finally, SSO is a powerful, cost-effective solution that can increase productivity for both users and technical staffs. When users do not remember their password, it is important for them to request to reset or get back the password. If there is a reduction in email calls for password resets, we can improve user experience and reduce the maintenance burden which might help users save time and energy.


With the aim of helping you to improve user experience, we suggest our own module - Magento 2 Social Login Extension.



Social Login can increase the sign-up rate by removing complicated registering steps. This allows customers to quickly login to your Magento store using their existing social accounts.


Instead of signing up a new account, Magento 2 Social Login supports entirely the process of login. After the successful login, Social Login module will automatically remember personal information from customer’s social account like email address and password if he has already logged in that social network. If not yet, the module only requires his email address and password to finish the process.


Our module supports 9 widely used social network platforms, namely Twitter, Facebook, Google +, Amazon, LinkedIn, Instagram, Pinterest, Reddit, and Line, right out of the box.

Besides, users can easily share any products from product detail pages on their social network. This helps to attract more attention to your products and your brand.




Merchants always try to improve their user experience by cutting complex steps. Hence, single sign-on can be beneficial for all merchants and users. With the implementation of Magento 2 Social Login and Share, it is quick to see how effective it brings to the end users.