In our last year's analysis, we carried out an in-depth analysis on the two most powerful CRM tools: Zoho CRM and Salesforce CRM. Despite their many common traits, these two applications are optimized for different target users. Today, we want to share with you a more overall look at the currently popular CRM software.
With the world's explosion of computer networks, people now have a convenient communication channel and can connect with each other more easily through a variety of Internet services. These are favorable conditions for the field of e-Commerce to grow. Currently, e-Commerce has become a familiar means of modern shopping for customers around the world. Customers can buy faster and more conveniently, while businesses have access to more powerful marketing and management tools for their products. Among the management criteria of a company, Customer Relationship Management software (CRM) is undeniably among the most important.
So, what is a Customer Relationship Management software (CRM)?
Customer Relationship Management software (CRM) is computer applications that are designed for enterprises to monitor the relationship between enterprises and customers, developing this relationship by learning their habits and needs.
Through customer management software, customer data is constantly updated and securely stored in the system database management a systematic manner. Thanks to a data detection tool, businesses can analyze, form lists of types of customers to devise appropriate customer care strategies.
In addition, enterprises can handle customers' issues and problems quickly and efficiently.
Here is our list of the current top 5 customer management software to date.
Salesforce CRM tops the list thanks to its ability to allow merchants to manage customer information using a well-designed and easy-to-use interface.
With Salesforce, companies can gather comprehensive information on individual customers, such as name, title, telephone number, and e-mail. It also displays the information of business and finance data collected from the interaction with that contact.
According to Gartner, Salesforce occupies 14% of the market share, with revenue estimated at 8.7 billion dollars in 2017.
Zoho CRM software system offers businesses a more affordable solution to manage customer information and deal with the basic problems of managing and building customer relationships.
Despite the lack of advanced features such as those of Salesforce, Zoho manages to hold its current position thanks to the sufficient basic features required for customer management. Therefore, most of their customers are small and medium enterprises.
Zoho also has a native mobile application for iOS and Android.
Still owns many advantages, but the software interface is a bit confusing because there are many options to manage different contacts.
Different from other software, software Insightly easy to set up and navigate to get information quickly. It can be said is the number one choice for the individual units have an online business model small scale.
The tight integration with Google apps, Gmail, and Google Drive has helped speed Insightly have grown rapidly over the years and is trusted by many customers in many diverse fields. Currently, Insightly also is integrated with Evernote, Office 365, Outlook, and MailChimp. Insightly mobile applications that can run on the iOS devices and Android.
Microsoft Dynamics 365
The biggest advantage Dynamics has is that it is fully integrated with Microsoft 365 suite, from simple applications such as Outlook and Office applications to the resource planning tools, such as Dynamics GP.
Dynamics CRM also works natively on iOS, Android and the old Windows Mobile.
Enterprises using Outlook should definitely consider using Dynamics CRM because the system will simplify the tracking of an email account, a contact, or an opportunity to increase more orders.
However, a minor problem of customer care software is that its user interface is a bit difficult to use, especially in the browser version.
Hopefully the article on helping you information on the best CRM software available today. Wish you success in e-Commerce.