Sales promotion is a common method of marketing that is used for increasing sales in the short-term.
It can also encourage customers to switch brands to try new products and services. However, there are some unavoidable disadvantages like sales and brand image damage, customer expectation for further promotion.
Promo Bar is now one of the most effective ways for sales promotion. How to create a Promo Bar in Magento 2 e-store? How to optimize it to achieve the highest sales as impossible? You will find all the answers in the following article.
What is a Promo Bar?
A Promo Bar (a notification bar) is a feature that allows you to display promotions on your eCommerce website.
Promo bars can be placed at different positions but are usually at the top of all of your pages. They show short-term information such as promotions, sales, discounts, free shipping and more.
Add CTA buttons into the bar
Customers can know but they do not take any action. That’s why you need CTA (Call to Action) buttons to guide their actions. CTA buttons can vary in style and size depending on your goal conversion and website style, as you can see from the below image.
Here are some great practices for you:
- Use action-packed text that means your action words should go along with specific text relating to your offer like “Try our free trial” or “Download this ebook”.
- Create urgency senses by setting up the time limit or use the word “now”.
- Go with 1st person speech. Michael Aagard of Content Verve shared a study in which he discovered that changing button text from the second person (“get your free template”) to the first person (“get my free template”) resulted in a 90% increase in clicks.
?READ MORE. Detailed guidelines for high-converting CTAs - GoSquared Blog.
Select proper colors
The color of promo bars matters a lot. Generally speaking, you can either choose the color that suits your theme or attractive colors like orange and green. Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out.
?READ MORE. Color Psychology in eCommerce and Branding - Printful.
Choose the right positions
Even though you can choose to show the promo bars on all pages, the more is not always the better. It can cause irritating feelings for your customers.
Your website needs to be improved day by day for a better shopping experience. I believe that adding promo bars into your site by Magento 2 Promo Bar extension will help you get more conversions.
Check out Magenest's extension right now!