Insight

Putting the customer at the heart of the business is the main principle of value marketing, which is based on the needs of the customer instead of the aim of the company - sales.  In order to be conscious of customers’ needs, in place of second-guessing, companies should ensure that the voice of the customer is indispensable to the customer... (More)

Exceptional customer experience demands a lot of conscientious work and a mindset of customer-centric. Customer experience is the area that requires much nurturing and care, therefore, companies will experience a favorable impact on customer loyalty, customer retention, and revenue growth if they can develop an effective customer experience strategy. This article will guide you to the most basic concept of... (More)

Customer insights are what drive marketing campaigns and business decisions nowadays. By collecting data across all platforms, businesses can obtain credible insights for their strategies. What kind of insights business owners would need? - you might ask. It’s all about getting data from the customer journey and applying customer journey analytics to your business. Here are what you need to... (More)

Customer journey management is widely adopted in business nowadays. It both value-adds to customers and your business at the same time. Businesses have been looking to achieve customer satisfaction given the myriad values it delivers. But how can you do so? You need to understand your customers and how you are presenting yourself during the customer journey. Customer journey management... (More)

For most businesses, the most critical and valuable assets are their customers. The customer experience creates a long-term competitive advantage for the company. Customer Relationship Management (CRM) was born to help customers have a great experience, to help businesses improve business efficiency. Let's find out what CRM is and why it is important in the article below. What is CRM... (More)

Probably, you have heard all kinds of talking about funnels: sales funnels, marketing funnels, and conversion funnels. All of them have, during recent years, become remarkably popular due to the success of some online businesses. A lot of businessmen set out to adopt certain funnels to boost their revenue, yet, they do not always know when to adopt which funnel... (More)

Today’s customers interact with a brand in many ways. Online purchase is different from offline. Buying on different shopping platforms can prompt different experiences. Therefore, it’s a challenging task to understand the customer journey. However, it’s doable. By designing a customer journey map, you can get a grasp of how customers feel, what the challenges are, and then plan out... (More)

The future of the digital marketing industry is the sales funnel.  While it may sound odd at first, this particular core concept can take a business from virtually non-existent and nameless to a business that would be worth millions.  How can this process help sales reps convert cold prospects into hot leads? What is it, to be exact and why... (More)

Yes, you heard it right. Customer value and satisfaction are the “make it or break it” factors in your business growth. Today’s businesses set out to address the customer’s problems so customers are at the heart of everything we do. There are various parameters to measure the success of a business. However, customer value and customer satisfaction are paramount to... (More)

The process every company has is customer acquisition, conversion, retention, and repeat. Among those three, there are two main strategies that every business needs to focus on to get new customers (customer acquisition) and the strategy of keeping your existing customers happy and coming back (customer retention). The methods, strategies, and programs that companies use for these two concepts are... (More)