eCommerce

One of the determining factors to grow your business is to completely understand the customer’s journey as they start to know your business, develop an affinity for your products and services, and become your own brand advocate at the end of the day. With a great understanding of the customer journey from their perspective, you will learn how to navigate... (More)

“Customers are the lifeblood of every business.” It is often thought that the most crucial mission when running a business is capturing new customers, therefore many brands give priority and focus more on lead generation and customer acquisition.  Yet, you may forget that by the time those perfect customers are motivated and made up their mind, they’ll likely switch to... (More)

As an eCommerce business owner, you have properly heard a lot about customer relationship management. Consumer appeal is apparently a substantial determinant of your success in retail, so it's essential to devote ample time and resources to make sure you're equipped with the proper knowledge and technological arsenal to meet shifting demand. It's often told that successful businesses have countless... (More)

You’ve definitely heard about Customer Journey Orchestration over the last few years ago. It’s gained huge traction for delivering unique and inspirational customer experiences’ and also being attributed to business metrics on a wide range.  Unluckily, breaking down the terms like “journey” and “orchestration” individually can cause confusion with ‘journey planning’ or ‘campaign orchestration’ while Customer Journey Orchestration is extremely... (More)

Putting the customer at the heart of the business is the main principle of value marketing, which is based on the needs of the customer instead of the aim of the company - sales.  In order to be conscious of customers’ needs, in place of second-guessing, companies should ensure that the voice of the customer is indispensable to the customer... (More)

Exceptional customer experience demands a lot of conscientious work and a mindset of customer-centric. Customer experience is the area that requires much nurturing and care, therefore, companies will experience a favorable impact on customer loyalty, customer retention, and revenue growth if they can develop an effective customer experience strategy. This article will guide you to the most basic concept of... (More)

CRM integration will help businesses save time and resources in terms of money. It does this by minimizing operations related to copying and managing information from various tools with human power. When you integrate CRM into your sales management software, it will automatically create a profile form of anyone filling in your website and directly synchronize the newly collected data... (More)

Customer insights are what drive marketing campaigns and business decisions nowadays. By collecting data across all platforms, businesses can obtain credible insights for their strategies. What kind of insights business owners would need? - you might ask. It’s all about getting data from the customer journey and applying customer journey analytics to your business. Here are what you need to... (More)

Customer journey management is widely adopted in business nowadays. It both value-adds to customers and your business at the same time. Businesses have been looking to achieve customer satisfaction given the myriad values it delivers. But how can you do so? You need to understand your customers and how you are presenting yourself during the customer journey. Customer journey management... (More)

For most businesses, the most critical and valuable assets are their customers. The customer experience creates a long-term competitive advantage for the company. Customer Relationship Management (CRM) was born to help customers have a great experience, to help businesses improve business efficiency. Let's find out what CRM is and why it is important in the article below. What is CRM... (More)