eCommerce

Probably, you have heard all kinds of talking about funnels: sales funnels, marketing funnels, and conversion funnels. All of them have, during recent years, become remarkably popular due to the success of some online businesses. A lot of businessmen set out to adopt certain funnels to boost their revenue, yet, they do not always know when to adopt which funnel... (More)

Research from Sales Drivers shows 89% of companies are competing on delivering an excellent customer experience. This involves measuring customer satisfaction, defining the customer journey, and constantly looking to upgrade your performances. There is no easy way to get into customers’ minds to understand how they feel towards your brand. Marketers are looking to conduct surveys, however, the data collected... (More)

Today’s customers interact with a brand in many ways. Online purchase is different from offline. Buying on different shopping platforms can prompt different experiences. Therefore, it’s a challenging task to understand the customer journey. However, it’s doable. By designing a customer journey map, you can get a grasp of how customers feel, what the challenges are, and then plan out... (More)

The future of the digital marketing industry is the sales funnel.  While it may sound odd at first, this particular core concept can take a business from virtually non-existent and nameless to a business that would be worth millions.  How can this process help sales reps convert cold prospects into hot leads? What is it, to be exact and why... (More)

Yes, you heard it right. Customer value and satisfaction are the “make it or break it” factors in your business growth. Today’s businesses set out to address the customer’s problems so customers are at the heart of everything we do. There are various parameters to measure the success of a business. However, customer value and customer satisfaction are paramount to... (More)

The process every company has is customer acquisition, conversion, retention, and repeat. Among those three, there are two main strategies that every business needs to focus on to get new customers (customer acquisition) and the strategy of keeping your existing customers happy and coming back (customer retention). The methods, strategies, and programs that companies use for these two concepts are... (More)

Customer satisfaction is one of the most important metrics to measure how successful your business is. It can lead to exponential growth or a shrinking business. Businesses have been switching their aims from product to customer success. You might have heard about “customer-centric” a lot these days and there are certain reasons behind it. This article will explain why keeping... (More)

Customer satisfaction is one of the most important metrics to measure how successful your business is. It can lead to exponential growth or a shrinking business. Businesses have been switching their aims from product to customer success. You might have heard about “customer-centric” a lot these days and there are certain reasons behind it. This article will explain why keeping... (More)

eCommerce has been rising exponentially during the past decade, not least during this strange time. Business owner is now focusing on building their empire on digital space more than ever. It’s a big transformation that comes along with new expectations from customers and forces online stores to work harder -- towards delighting the customers. So, what should be done to... (More)

While talking about increasing conversion rates, boosting sales, and other marketing campaigns, the obvious main goal is to attract potential clients to expand the customer base.  However, there’s a fact that every brand knows very well that the profit doesn’t only come from new customers. Their shopping behaviors are still yet unknown to the business owners or marketers. The more... (More)