Insight

Customer satisfaction is one of the most important metrics to measure how successful your business is. It can lead to exponential growth or a shrinking business. Businesses have been switching their aims from product to customer success. You might have heard about “customer-centric” a lot these days and there are certain reasons behind it. This article will explain why keeping... (More)

Customer satisfaction is one of the most important metrics to measure how successful your business is. It can lead to exponential growth or a shrinking business. Businesses have been switching their aims from product to customer success. You might have heard about “customer-centric” a lot these days and there are certain reasons behind it. This article will explain why keeping... (More)

eCommerce has been rising exponentially during the past decade, not least during this strange time. Business owner is now focusing on building their empire on digital space more than ever. It’s a big transformation that comes along with new expectations from customers and forces online stores to work harder -- towards delighting the customers. So, what should be done to... (More)

While talking about increasing conversion rates, boosting sales, and other marketing campaigns, the obvious main goal is to attract potential clients to expand the customer base.  However, there’s a fact that every brand knows very well that the profit doesn’t only come from new customers. Their shopping behaviors are still yet unknown to the business owners or marketers. The more... (More)

Customer Lifetime Value (CLV) is one of the most important parameters in marketing you should keep your eyes on. Why? It measures the success of the relationship between you and your customers, helps you define your marketing strategies, and aims for sustainable growth. Why maintaining the bond with your customers is such a big deal while we can go out... (More)

Customer Lifetime Value (CLV) is one of the most important parameters in marketing you should keep your eyes on. Why? It measures the success of the relationship between you and your customers, helps you define your marketing strategies, and aims for sustainable growth. Why maintaining the bond with your customers is such a big deal while we can go out... (More)

Gone are the ages that artificial intelligence (AI) was a far-fetched daydream of tech admirers. Improvements in voice technology are creating new opportunities in online retail. Today, voice commerce is hotter than ever. They aren’t recent innovations, however, the adoption of voice commerce is still relatively new. But the question for many eCommerce businesses remains: is it the future of... (More)

Brick-and-mortar stores switching to internet-based businesses have made the online battle more vigorous. Every space with loads of netizens can worth a fortune. For most online business owners, the hotspot to display their products is probably the first page of the Google result. Some might be overt to occupy the organic search space to drive organic and cost-free marketing. However... (More)

Customers prefer to trust other customers’ reviews of products or services rather than brands’ advertisement, as common sense goes. The rise of user-generated content in e-commerce is fast outgrowing all other forms of marketing when it comes to influencing purchase decisions. Especially in this era of online shopping. User-generated content (UGC) is one of the most useful and powerful forms... (More)

Customers prefer to trust other customers’ reviews of products or services rather than brands’ advertisement, as common sense goes. The rise of user-generated content in e-commerce is fast outgrowing all other forms of marketing when it comes to influencing purchase decisions. Especially in this era of online shopping. User-generated content (UGC) is one of the most useful and powerful forms... (More)