eCommerce

Customer Lifetime Value (CLV) is one of the most important parameters in marketing you should keep your eyes on. Why? It measures the success of the relationship between you and your customers, helps you define your marketing strategies, and aims for sustainable growth. Why maintaining the bond with your customers is such a big deal while we can go out... (More)

Customer Lifetime Value (CLV) is one of the most important parameters in marketing you should keep your eyes on. Why? It measures the success of the relationship between you and your customers, helps you define your marketing strategies, and aims for sustainable growth. Why maintaining the bond with your customers is such a big deal while we can go out... (More)

Customers - either existing or newly acquired - all help brands increase their profit. However, the difference in investment for these two types of customers is staggering. According to the State Of The Conversation Report by Corporate Visions, most companies spend over 70% of the marketing budget on customer acquisition. That means the budget for customer retention efforts accounts for... (More)

When customer reviews are the best testimonials and social proof to your business, getting feedback has become a part of the marketing strategy. With the help of technology, clients are now having many places where they can leave feedback whenever and however they want.  The thing is, not everyone is up for giving feedback, especially the casual shoppers who end... (More)

Whether your business is an offline-based one or the opposite, paying attention to customer reviews will help build up your brand. Products or services are based on customers’ needs. Improving customer experience is an everyday effort. To make that work, listening to what your customers have to say about your brand is obvious. This article is to introduce to you... (More)

Gone are the ages that artificial intelligence (AI) was a far-fetched daydream of tech admirers. Improvements in voice technology are creating new opportunities in online retail. Today, voice commerce is hotter than ever. They aren’t recent innovations, however, the adoption of voice commerce is still relatively new. But the question for many eCommerce businesses remains: is it the future of... (More)

Brick-and-mortar stores switching to internet-based businesses have made the online battle more vigorous. Every space with loads of netizens can worth a fortune. For most online business owners, the hotspot to display their products is probably the first page of the Google result. Some might be overt to occupy the organic search space to drive organic and cost-free marketing. However... (More)

The race in obtaining brand awareness has never been this competitive ever before with marketing strategies changing and improving every day. Unlike other complex strategies that could cost you so much to execute, yet still have many risks and cannot promise a result in return, user-generated content is like a saving point in terms of finance and human resources that... (More)

Customers prefer to trust other customers’ reviews of products or services rather than brands’ advertisement, as common sense goes. The rise of user-generated content in e-commerce is fast outgrowing all other forms of marketing when it comes to influencing purchase decisions. Especially in this era of online shopping. User-generated content (UGC) is one of the most useful and powerful forms... (More)

Customers prefer to trust other customers’ reviews of products or services rather than brands’ advertisement, as common sense goes. The rise of user-generated content in e-commerce is fast outgrowing all other forms of marketing when it comes to influencing purchase decisions. Especially in this era of online shopping. User-generated content (UGC) is one of the most useful and powerful forms... (More)