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Magento 2 is one of the best tools that contribute to the success of any online business thanks to its exciting features and advanced functions that are hard to find in any other platform today. However, only good features and functions are not enough for customers to pay attention to your products, you need an attractive design too.  In this... (More)

‘One-size-fits-all’ marketing strategies seem to disappear recently since people start to realize that ‘every shoe fits not every foot’. That's why successful customer segmentation gathers your customer data into groups that share the same opinions or behavioral characteristics, helping to drive compelling content and personalization strategies for more effective marketing communications. If you are a Magento-based store owner, have you... (More)

Payment gateways are one of the most technological breakthroughs ever created. Before, there was no secure, reliable, and fast way to transfer online payments globally. Thanks to digital transformation technologies, Magento 2 payment gateway now can facilitate the online transaction process between consumers and merchants with debit and credit cards by integrating their transactions with a selected service provider. This... (More)

Social login is an outstanding invention that originated from the huge number of Social Media accounts nowadays. We cannot deny that Social Media, such as Facebook, Twitter, Whatsapp, etc., plays a crucial role in our life. Moreover, it obviously changes the way we are living and creates a new virtual world where people can learn and share information. People can... (More)

It is likely that you’ve received some SMS for marketing purposes if you’ve ever purchased anything online. But what exactly is SMS marketing? That ping in your phone’s inbox provides you with information about a football match, offers discounts on resorts, or updates you about the latest facilities at the gym. All of the above are examples of SMS marketing... (More)

It is likely that you’ve received some SMS for marketing purposes if you’ve ever purchased anything online. But what exactly is SMS marketing? That ping in your phone’s inbox provides you with information about a football match, offers discounts on resorts, or updates you about the latest facilities at the gym. All of the above are examples of SMS marketing... (More)

Content marketing has become a major source of revenue for eCommerce businesses during the crisis. With customers getting used to shopping more online, publishing relevant and valuable content works for building reputation and relationships with customers.  If you’re considering investing more in content marketing right now, this decision is definitely the right one. Just think about it: if you figure... (More)

In this day and age, when you move the mouse quickly outside the active area, towards the back button, a website will be able to sense you are about to leave and immediately display a last-minute advertisement, with the help of Javascript. These ads, referred to as exit intent popups, are some of the most robust and timely tools in... (More)

Everyone knows how useful it is to have ERP integration with Magento on your e-commerce website. However, why should you do that? How can you achieve the best solution when integrating? This article helps you to determine all. Benefits of ERP Integration with Magento Benefits of ERP Integration Opting for integrating ERP with your Magento-based e-commerce platform would be a... (More)

ERP stands for Enterprise Resource Planning. As its name implied, ERP is a system that helps you to effectively manage your business in an automated way. Integrating ERP with your business activities in several platforms such as e-commerce, CRM, accounting, etc. helps you to easily keep track and manage data from different sources. However, integrating ERP with other platforms is... (More)