Search results for extensions

In the world of Customer Empowerment in the 2020s, individuals now can have more power to control their own choices and decision-making by demonstrating their needs and demands with organizational bodies in the marketplace.  This means that they can easily take control of their email inboxes than ever before, as a result, if they don’t like your ads, they can... (More)

The basic slogan of every business is to make more sales. Therefore, every company must seek a way to maintain and improve their relationships with customers by efficiently and effectively organizing and managing the data of their company.  CRM integration will be the key. Of course, CRM software is already powerful on its own, but using CRM integration tools throughout... (More)

CRM integration will help businesses save time and resources in terms of money. It does this by minimizing operations related to copying and managing information from various tools with human power. When you integrate CRM into your sales management software, it will automatically create a profile form of anyone filling in your website and directly synchronize the newly collected data... (More)

The process every company has is customer acquisition, conversion, retention, and repeat. Among those three, there are two main strategies that every business needs to focus on to get new customers (customer acquisition) and the strategy of keeping your existing customers happy and coming back (customer retention). The methods, strategies, and programs that companies use for these two concepts are... (More)

While talking about increasing conversion rates, boosting sales, and other marketing campaigns, the obvious main goal is to attract potential clients to expand the customer base.  However, there’s a fact that every brand knows very well that the profit doesn’t only come from new customers. Their shopping behaviors are still yet unknown to the business owners or marketers. The more... (More)

Customers - either existing or newly acquired - all help brands increase their profit. However, the difference in investment for these two types of customers is staggering. According to the State Of The Conversation Report by Corporate Visions, most companies spend over 70% of the marketing budget on customer acquisition. That means the budget for customer retention efforts accounts for... (More)

Gone are the ages that artificial intelligence (AI) was a far-fetched daydream of tech admirers. Improvements in voice technology are creating new opportunities in online retail. Today, voice commerce is hotter than ever. They aren’t recent innovations, however, the adoption of voice commerce is still relatively new. But the question for many eCommerce businesses remains: is it the future of... (More)

The race in obtaining brand awareness has never been this competitive ever before with marketing strategies changing and improving every day. Unlike other complex strategies that could cost you so much to execute, yet still have many risks and cannot promise a result in return, user-generated content is like a saving point in terms of finance and human resources that... (More)

For years, live video and retail were two separate fields. However, thanks to the growth of live streaming, both customers and business owners are using technology as a new means of communication and interaction. As online business becomes increasingly focused on technology to create immersive experiences for customers, e-commerce websites should consider the ways they can utilize the streaming of... (More)

Gone are the days when word-of-mouth was the main marketing tactic. The Internet has made it easier than ever to spread words about your business. However, you have to be aware of the available marketing tools to create more impact. Some tactics are sales-driven and super easy to implement. Apart from using Facebook Chatbot or Facebook Livestream to engage with... (More)