eCommerce

What is the difference between one-page checkout vs multi-page checkout? As you may already know that the attention span of online customers is incredibly short, therefore it’s best to not challenge your clients’ patience. The checkout process is one of the most critical steps among other activities in the shopping experience. Of course, it’s never easy to lead visitors to... (More)

eCommerce has made the business much simpler and easier for retailers. However, there are still some problems that challenge many online business owners, cart abandonment is surely a clear example. To solve this problem, many solutions have been developed, one of them is the multistep checkout. If you are looking for a multistep checkout for your eCommerce store, you are... (More)

Whether you are a B2C content creator or a B2B marketer, your goals will be to spread your brand image and satisfy the needs of your target audience. While there are many ways to increase the number of subscribers and traffic to your site, content syndication stands out because it’s a cost-effective method to help you boost your brand awareness... (More)

An online booking system is a very popular trend recently. But, if your company has made it so far without an online booking system, you might be wondering, "Do I even need one?" So, what's all the hype about? You're still having a lot of reservations. Why bother incurring an additional expense? So, tell us, is your email inbox a... (More)

Unlike in-store shopping, online shopping can be disrupted by a variety of objective and emotional considerations, as well as at other points of the purchasing process. One issue that any eCommerce site faces is that browsers will not be shoppers, so shop owners must implement some strategy that may increase the actual sales rate. To address this, an online shopping... (More)

Are you an experienced retailer or looking to open your first startup? Would you keep a large inventory of several items or keep the inventory low and specialize in just one? Would you have a physical or online marketplace?  Whatever the answer, you most likely have an SKU architecture in place — or are looking to incorporate one. An SKU... (More)

Our world is surely dominated by a lot of information. Content is no longer enough to bring the customers closer to your brand. Instead, a great way to nurture your business on the market is social proof.  What is social proof? There are many definitions to help users gain a deeper understanding of it. The article below will guide you... (More)

Discounted cash flow is a method used to evaluate the value of a business by using data of its future cash flow projections. DCF analysis could be applied to value a stock, a project, a company, and many other activities or assets. This model is popular and has been used widely in not only corporate finance management but also the... (More)

What is discounted rate? It is a frequently asked question as the discount rate is actually a financial terminology with 2 separate definitions.  In banking, it is the interest rate charged by the Federal Reserve to banks for overnight loans.  The discount rate is not reduced, despite the “discounted" in its name. In reality, it is higher than market rates... (More)

B2B eCommerce is now growing on a daily basis. From research conducted by Forester, B2B eCommerce transactions in the US are expected to hit $1.8 trillion after 2 years from now, accounting for 17% of the total sales in the country.  Besides, more and more B2B businesses are going online to adapt to new technologies and bring customers the best... (More)