eCommerce

You have probably heard people mentioning the term “mCommerce” (also known as mobile commerce) at least a few times in this digital age. The truth is it's one of the big things that have happened in the eCommerce industry and any business and customers should know it to keep up with recent consumer trends. The popularity of smartphones and their... (More)

Commerce has existed since ancient times when people do not have money, they use other items, such as bone, seashells, etc., to exchange for goods. In modern times, we change to trade in both products and services and the amount of goods has become larger in scale over time. Moreover, when the Internet and technology were introduced to the business... (More)

You can not easily use your PC or laptop everywhere but you can surely use your smartphone anywhere without trouble now. You can even do online shopping, transfer money online simply with the help of mobile phones. Hence appears a very popular terminology nowadays: M-commerce or Mobile commerce, which is very useful and rising day by day.  So, let's move... (More)

Moneris has long been a common tool for those who have just started and merchants who have been developing their businesses around the world, especially those who are targeting the American and Canadian markets. No doubt that these two large countries in the North American region are attractive markets for any investors because of their large number of people and... (More)

Magento is in the habit of updating its features 24/7. It is commonly known that Magento has two separate editions which are Magento Commerce and Magento Open Source, which are also called Magento Community Edition and Magento Enterprise Edition. For those owning Magento-based platforms, there are many important decisions that must be made, with the most important one being whether... (More)

Subscription models are winning momentum with numerous multi-million-dollar subscription services that defeat bricks-and-mortar stores. Subscription services soon diversely range from fashionable clothes, healthy food, organic vegetables, to beauty products while taking many of the inconveniences of traditional shopping away: the commuting, the limited selection, the store hours, the amount of time to choose. Amazon, the leader of convenience and speed... (More)

The communication process with customers is considered the bones of any business operation. Most merchants will choose traditional channels to deliver messages to their clients such as emails, SMS, website notifications (popups & banners). However, there are still some limitations. About 15.68% of marketing emails will get opened and the average click rate is only 2.01% in the eCommerce industry... (More)

The communication process with customers is considered the bones of any business operation. Most merchants will choose traditional channels to deliver messages to their clients such as emails, SMS, website notifications (popups & banners). However, there are still some limitations. About 15.68% of marketing emails will get opened and the average click rate is only 2.01% in the eCommerce industry... (More)

In Magento 2, there are 6 types of products by default: simple, configurable, virtual, downloadable, bundle, and grouped products, and they deliver various unique features and options that common merchants will find sufficient for their websites. However, sometimes we need more than those default options. That is why in this post, we will guide you guys on how to create... (More)

Can you guess what is a perfect tool to optimize your conversion rate? Many of you may already know that it’s essential for your company to get direct data from customer behaviors in order to evaluate the conversion funnel and as well as the effectiveness of your marketing campaign. Today we will focus on the A/B Testing method, one of... (More)