eCommerce

The subscription economy is emerging to transform how businesses operate, particularly for online selling and SaaS companies. It taps on the basis of creating a business that is automated, time-efficient, and lays a foundation for a long-lasting relationship between owners and buyers. Needless to say, the recurring payment system is at the core of the subscription business.  If you are... (More)

For years, live video and retail were two separate fields. However, thanks to the growth of live streaming, both customers and business owners are using technology as a new means of communication and interaction. As online business becomes increasingly focused on technology to create immersive experiences for customers, e-commerce websites should consider the ways they can utilize the streaming of... (More)

Reviews on your websites assure your prospects about the quality of your products and services. To display reviews on your website is, therefore, a very effective way to attract more customers. A lot of companies have seen the benefits that customer reviews bring and try to get ahead in the game. The statistic shows that: 68% of consumers will leave... (More)

To keep customers come and stay, you have to be efficient from the time they buy a product till the time they make a payment and even after-sales services.  Payment plays an important part in the flow. Why? Because once customers make a decision to buy, they want to complete the payment process as quickly as possible to start using... (More)

If you have a Facebook business Page, you might have probably used the review feature. These are simply customer reviews, which are posted to a business’s Facebook Page. The Facebook Reviews allows users to give a 1-to-5-star rating to a business, with or without an additional wording explanation. There are going to be times when you will want to hide... (More)

Increasing sales when you are an eCommerce brand is not easy, especially through social media. Nowadays, competition is more fierce than ever. How to separate yourself from the pack and stand out on this battlefield?  The answer is that you can win if you have the right weapon. Messenger bots can be the thing to help streamline your sales tactics... (More)

Gone are the days when word-of-mouth was the main marketing tactic. The Internet has made it easier than ever to spread words about your business. However, you have to be aware of the available marketing tools to create more impact. Some tactics are sales-driven and super easy to implement. Apart from using Facebook Chatbot or Facebook Livestream to engage with... (More)

It should come as no surprise to any of you that improving customer engagement is hugely important to the success of your eCommerce store. Especially when we all want to raise the conversion rate right from our websites. And thanks to better technology and faster internet speeds, consumer expectations are growing every day. If they can’t find what they’re looking... (More)

Communication is going more virtual in 2020. Traditional marketing channels still matter. However, if you don’t take advantage of the online platforms to market your business, you are bound to be left behind. If you are one of those who want to go beyond email marketing or live chat, a Facebook chatbot is coming your way to leveraging your customer... (More)

When it comes to selling products online, abandoned carts are a necessary evil. But their numbers seem to keep rising, with nearly 75 percent of carts abandoned before a purchase is complete! Reducing your cart abandonment rate is a great way to increase sales, but you can also retarget users who abandon their carts; bringing them back to your Magento... (More)