Insight

One of the cost-efficient ways to get more traffic and increase interest in your business is through creating valuable content. The content is considered useful and effective when it is shared widely on social platforms called social sharing.  In this write-up, we are going to explain what is social sharing, how it benefits your business and some typical examples to... (More)

ERP stands for Enterprise Resource Planning. As its name implied, ERP is a system that helps you to effectively manage your business in an automated way. Integrating ERP with your business activities in several platforms such as e-commerce, CRM, accounting, etc. helps you to easily keep track and manage data from different sources. However, integrating ERP with other platforms is... (More)

Email marketing campaigns are not conducted impulsively — they are tactical and calculated. There the multiple types of email marketing campaigns your business should be taking part in, seven of which will be presented in this article. However, this a standard list, since every brand is a different individual so customize your strategy suitably. Moreover are some tips to send... (More)

It's common knowledge that to be successful, every business needs outstanding sales and marketing teams. But in these modern times, where customers have more alternatives than ever, sales and marketing all alone will not be enough to maintain growth. Businesses can no longer depend on annual contracts to lock customers in. Additionally, the cost of customer acquisition has dramatically increased... (More)

The basic slogan of every business is to make more sales. Therefore, every company must seek a way to maintain and improve their relationships with customers by efficiently and effectively organizing and managing the data of their company.  CRM integration will be the key. Of course, CRM software is already powerful on its own, but using CRM integration tools throughout... (More)

Do you really need a POS (point of sale) system?  Well, the answer to this question depends on who you are, and what kind of business you are running or planning to run in the future. Given that we all acknowledge the benefits that POS systems offer every business, there are always exceptions.  In today’s article, let us be your... (More)

One of the determining factors to grow your business is to completely understand the customer’s journey as they start to know your business, develop an affinity for your products and services, and become your own brand advocate at the end of the day. With a great understanding of the customer journey from their perspective, you will learn how to navigate... (More)

“Customers are the lifeblood of every business.” It is often thought that the most crucial mission when running a business is capturing new customers, therefore many brands give priority and focus more on lead generation and customer acquisition.  Yet, you may forget that by the time those perfect customers are motivated and made up their mind, they’ll likely switch to... (More)

As an eCommerce business owner, you have properly heard a lot about customer relationship management. Consumer appeal is apparently a substantial determinant of your success in retail, so it's essential to devote ample time and resources to make sure you're equipped with the proper knowledge and technological arsenal to meet shifting demand. It's often told that successful businesses have countless... (More)

You’ve definitely heard about Customer Journey Orchestration over the last few years ago. It’s gained huge traction for delivering unique and inspirational customer experiences’ and also being attributed to business metrics on a wide range.  Unluckily, breaking down the terms like “journey” and “orchestration” individually can cause confusion with ‘journey planning’ or ‘campaign orchestration’ while Customer Journey Orchestration is extremely... (More)