eCommerce

As our lifestyle has changed a lot since the advent of technology, customer behavior tends to change from offline to online shopping. This can be exemplified by eCommerce, especially Instagram Shopping, which is an indispensable virtual activity for people to unwind after a busy day of working. Admittedly, Instagram has changed the way that we shop and the perspectives of... (More)

Instagram shoppable posts have undoubtedly made a big shift in the way we sell and shop. With a brand-new menu shortcut, shoppable feeds, and a variety of useful tools aimed at supporting businesses of all sizes, Instagram’s mission is to turn the app into one of the most popular streamlined shopping experiences for both customers and store owners. Also, the... (More)

Have you ever heard of the service that has laid the foundation for the era of modern e-Commerce called payment gateways?   Whether you own an e-Commerce store or about to, having at least one payment gateway is a requisite, thus we write this article for any of you guys who are not clear about its variance.  This entry will throw... (More)

Magento 2 is one of the best tools that contribute to the success of any online business thanks to its exciting features and advanced functions that are hard to find in any other platform today. However, only good features and functions are not enough for customers to pay attention to your products, you need an attractive design too.  In this... (More)

‘One-size-fits-all’ marketing strategies seem to disappear recently since people start to realize that ‘every shoe fits not every foot’. That's why successful customer segmentation gathers your customer data into groups that share the same opinions or behavioral characteristics, helping to drive compelling content and personalization strategies for more effective marketing communications. If you are a Magento-based store owner, have you... (More)

Payment gateways are one of the most technological breakthroughs ever created. Before, there was no secure, reliable, and fast way to transfer online payments globally. Thanks to digital transformation technologies, Magento 2 payment gateway now can facilitate the online transaction process between consumers and merchants with debit and credit cards by integrating their transactions with a selected service provider. This... (More)

Social login is an outstanding invention that originated from the huge number of Social Media accounts nowadays. We cannot deny that Social Media, such as Facebook, Twitter, Whatsapp, etc., plays a crucial role in our life. Moreover, it obviously changes the way we are living and creates a new virtual world where people can learn and share information. People can... (More)

Increasing loyalty and retention from current customers is such a tough task. A serious problem is some of your customers may buy and use your products once and decide not to re-purchase ever again. No one wants to spend tons of money and effort to see a disappointing result. Therefore, It is high time for us to have other solutions which... (More)

It is likely that you’ve received some SMS for marketing purposes if you’ve ever purchased anything online. But what exactly is SMS marketing? That ping in your phone’s inbox provides you with information about a football match, offers discounts on resorts, or updates you about the latest facilities at the gym. All of the above are examples of SMS marketing... (More)

It is likely that you’ve received some SMS for marketing purposes if you’ve ever purchased anything online. But what exactly is SMS marketing? That ping in your phone’s inbox provides you with information about a football match, offers discounts on resorts, or updates you about the latest facilities at the gym. All of the above are examples of SMS marketing... (More)