eCommerce

One of the most important aspects of a successful marketing campaign is delivering messages to the customers in the right way via our available tools. Web push notifications are one of those tools, but not many businessmen how to correctly use them. That is why in this article, we provide a complete guide to your web push notifications marketing campaigns... (More)

Web Push Notifications is a widespread communication method to deliver important promotional and non-promotional to targeted customers. This tool has quickly been adopted by businessmen to engage prospective customers and drive more conversions.  However, not everyone is clear about the practical uses of this tool. That is why this article will show you the web push notifications best practices for... (More)

Web push notifications are one of the best ways to interact with customers. A lot of time and effort is needed to set up a good web push notification campaign. Some key metrics can tell us whether our campaign has been successful or not. We point out 4 key metrics for assessing web push notifications. Let’s learn how to improve... (More)

Do you know what are the words to call the visual slideshows running on a loop at the top of various website's homepage?  That's the banner slider, for your information. In the world of marketers, these sliders, either banners or images, are just a promotional field, also where to display some promotional messages along with a mixture of texts, images... (More)

When having customer feedback collecting in mind, you may get overwhelmed easily by the sheer volume of possibilities. it's difficult to know where to start since there are so many customers and so many ways to gain access to their feedback.  Though, there is one clear thing: taking a proactive strategy to collect customer feedback assures you never get lost... (More)

Content marketing has become a major source of revenue for eCommerce businesses during the crisis. With customers getting used to shopping more online, publishing relevant and valuable content works for building reputation and relationships with customers.  If you’re considering investing more in content marketing right now, this decision is definitely the right one. Just think about it: if you figure... (More)

Customer churn is one of the most powerful metrics for an increasingly developing business to take into consideration. Even if it's not the most contented measure, it's a number that can provide your company the hard underlying truth about its customer retention. It's difficult to measure success if you don't measure the unavoidable failures, too. While you aim for 100... (More)

In this day and age, when you move the mouse quickly outside the active area, towards the back button, a website will be able to sense you are about to leave and immediately display a last-minute advertisement, with the help of Javascript. These ads, referred to as exit intent popups, are some of the most robust and timely tools in... (More)

One of the cost-efficient ways to get more traffic and increase interest in your business is through creating valuable content. The content is considered useful and effective when it is shared widely on social platforms called social sharing.  In this write-up, we are going to explain what is social sharing, how it benefits your business and some typical examples to... (More)

Undoubtedly, eCommerce affiliate marketing now has the full potential to drive sales and generate substantial revenue. Furthermore, it is a highly profitable lead generation strategy where you pay only for performance. Having an effective marketing strategy is always essential to the overall success of every business. That’s why more and more brands are leveraging this performance-oriented marketing tactic more frequently. ... (More)