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What is Average Order Value (AOV)? Average order value is considered a central metric in the eCommerce industry to track the average amount of money that a customer spent per order on a mobile application or website.  Typically, the average order value will provide you important insights into customers’ behaviors. A company should carefully monitor its AOV before making crucial... (More)

Mobile commerce or mCommerce has been the latest eCommerce trend that revolutionized the world. To stay competitive and increase productivity, it’s time to build an amazing Magento 2 application for your company and join the mCommerce competition. To help you do that, we are here providing our readers with useful insights about why having a mobile app is important to... (More)

You have probably heard people mentioning the term “mCommerce” (also known as mobile commerce) at least a few times in this digital age. The truth is it's one of the big things that have happened in the eCommerce industry and any business and customers should know it to keep up with recent consumer trends. The popularity of smartphones and their... (More)

Commerce has existed since ancient times when people do not have money, they use other items, such as bone, seashells, etc., to exchange for goods. In modern times, we change to trade in both products and services and the amount of goods has become larger in scale over time. Moreover, when the Internet and technology were introduced to the business... (More)

Moneris has long been a common tool for those who have just started and merchants who have been developing their businesses around the world, especially those who are targeting the American and Canadian markets. No doubt that these two large countries in the North American region are attractive markets for any investors because of their large number of people and... (More)

Magento is in the habit of updating its features 24/7. It is commonly known that Magento has two separate editions which are Magento Commerce and Magento Open Source, which are also called Magento Community Edition and Magento Enterprise Edition. For those owning Magento-based platforms, there are many important decisions that must be made, with the most important one being whether... (More)

Subscription models are winning momentum with numerous multi-million-dollar subscription services that defeat bricks-and-mortar stores. Subscription services soon diversely range from fashionable clothes, healthy food, organic vegetables, to beauty products while taking many of the inconveniences of traditional shopping away: the commuting, the limited selection, the store hours, the amount of time to choose. Amazon, the leader of convenience and speed... (More)

Can you guess what is a perfect tool to optimize your conversion rate? Many of you may already know that it’s essential for your company to get direct data from customer behaviors in order to evaluate the conversion funnel and as well as the effectiveness of your marketing campaign. Today we will focus on the A/B Testing method, one of... (More)

Have you ever heard of the service that has laid the foundation for the era of modern e-Commerce called payment gateways?   Whether you own an e-Commerce store or about to, having at least one payment gateway is a requisite, thus we write this article for any of you guys who are not clear about its variance.  This entry will throw... (More)

‘One-size-fits-all’ marketing strategies seem to disappear recently since people start to realize that ‘every shoe fits not every foot’. That's why successful customer segmentation gathers your customer data into groups that share the same opinions or behavioral characteristics, helping to drive compelling content and personalization strategies for more effective marketing communications. If you are a Magento-based store owner, have you... (More)