eCommerce

FMCG Distinguishing Features According to the research from the International Journal of All Research Education and Scientific Methods, FMCGs are defined as the following: Fast Moving Consumer Goods (FMCGs) are defined as products which are sold quickly at relatively low costs. These are mainly non-durable consumer goods which are required extremely frequently and in some cases almost daily by a... (More)

According to a recent survey, more than  75% of global online users abandoned their carts prior to purchase completion. Now, store owners are turning to email and SMS remarketing to reduce such a high rate by turning potential customers into actual ones. Why online shoppers abandon their carts? There are numerous reasons for online carts being abandoned by users; however... (More)

When you make an online transaction, for example, buy a camera, and choose to pay by Visa Card, what issue you care most? It must be security, right? Your money needs to be transferred to the right account and your personal information is under high protection to avoid to be stolen for illegal purposes. (More)

E-commerce websites are always dealing with how to engage their users more and improve their conversion rate day by day. Social sign-on, also referred to as social login or lazy sign-in is one of the most powerful solutions. So, what is a relationship between social login and Conversion rate optimization on your website? How can social logins improve your CRO... (More)

An Overview of E-commerce Market and Consumer Behaviors Retailers have been facing up a common problem: converting sales on mobile devices. According to ComScore Media, mobile shoppers spend 39% more time but less money on eCommerce websites compared to their desktop computers and tablets. As a result, many online businesses are transferring from the E-commerce model to M-commerce (Mobile Commerce... (More)

We all know that it’s harder to attract new customers than persuade old buyers to come back to your stores. In fact, according to Gartner, 80% of your future profit will come from 20% of your existing customers. For eCommerce businesses, building trust and loyalty is crucial to maintain the flow of customers. Lucky for Magento-based websites, Magento 2 Reward... (More)

What is Instagram Shop Plus? If you are a Magento 2 merchant and you are looking for a more effective way to attract more customers, selling through Instagram is a brilliant option. Instagram Shop Plus makes it easier than ever to motivate viewers from the beautiful photos to check out. A lot of our customers have been using Instagram Shop... (More)

Most owners of companies do not regard the invoice or payment as an expense. It is a required duty if you want to expand into a successful business and prosperity. However, payment is a business disbursal. And it may be expensive there. Between hiring staff to make, figure, and manage invoices to buy stamps, software, and paper, these costs can... (More)

Successfully launching a new Magento 2 store is the first step and now you have to make sure that you are always promoting content. For long-term maintenance, attracting customers’ attention should be taken care of regularly to increase your chances of success. In this article, we will introduce some ways to market your business successfully. #1. Follow up Emails Magento... (More)

What is Google Signals? In July 2018, a few months ago, Google has announced a new feature of Google Analytics (GA) – Google Signals. Google Signals gives GA users a chance to have much more insight into how customers interact with websites in a multi-screen world. Enabling Google Signals allows you to take advantage of new and improved advertising and... (More)