Tips & Tricks

Research from Sales Drivers shows 89% of companies are competing on delivering an excellent customer experience. This involves measuring customer satisfaction, defining the customer journey, and constantly looking to upgrade your performances. There is no easy way to get into customers’ minds to understand how they feel towards your brand. Marketers are looking to conduct surveys, however, the data collected... (More)

Customers - either existing or newly acquired - all help brands increase their profit. However, the difference in investment for these two types of customers is staggering. According to the State Of The Conversation Report by Corporate Visions, most companies spend over 70% of the marketing budget on customer acquisition. That means the budget for customer retention efforts accounts for... (More)

When customer reviews are the best testimonials and social proof to your business, getting feedback has become a part of the marketing strategy. With the help of technology, clients are now having many places where they can leave feedback whenever and however they want.  The thing is, not everyone is up for giving feedback, especially the casual shoppers who end... (More)

Whether your business is an offline-based one or the opposite, paying attention to customer reviews will help build up your brand. Products or services are based on customers’ needs. Improving customer experience is an everyday effort. To make that work, listening to what your customers have to say about your brand is obvious. This article is to introduce to you... (More)

Gone are the ages that artificial intelligence (AI) was a far-fetched daydream of tech admirers. Improvements in voice technology are creating new opportunities in online retail. Today, voice commerce is hotter than ever. They aren’t recent innovations, however, the adoption of voice commerce is still relatively new. But the question for many eCommerce businesses remains: is it the future of... (More)

Brick-and-mortar stores switching to internet-based businesses have made the online battle more vigorous. Every space with loads of netizens can worth a fortune. For most online business owners, the hotspot to display their products is probably the first page of the Google result. Some might be overt to occupy the organic search space to drive organic and cost-free marketing. However... (More)

The subscription economy is emerging to transform how businesses operate, particularly for online selling and SaaS companies. It taps on the basis of creating a business that is automated, time-efficient, and lays a foundation for a long-lasting relationship between owners and buyers. Needless to say, the recurring payment system is at the core of the subscription business.  If you are... (More)

For years, live video and retail were two separate fields. However, thanks to the growth of live streaming, both customers and business owners are using technology as a new means of communication and interaction. As online business becomes increasingly focused on technology to create immersive experiences for customers, e-commerce websites should consider the ways they can utilize the streaming of... (More)

If you have a Facebook business Page, you might have probably used the review feature. These are simply customer reviews, which are posted to a business’s Facebook Page. The Facebook Reviews allows users to give a 1-to-5-star rating to a business, with or without an additional wording explanation. There are going to be times when you will want to hide... (More)

Increasing sales when you are an eCommerce brand is not easy, especially through social media. Nowadays, competition is more fierce than ever. How to separate yourself from the pack and stand out on this battlefield?  The answer is that you can win if you have the right weapon. Messenger bots can be the thing to help streamline your sales tactics... (More)