eCommerce

Today email marketing has been one of the most effective channels for many eCommerce campaigns and it’s still evolving day by day.  Your company may get used to transactional email and marketing email as critical tools to access operational updates or promotional messages. In this article today, we will walk you through all the key aspects of automated emails and... (More)

With so many options for customers to shop, your business must stand out to survive in today’s competitive retail environment. It's no longer enough to rely on the old-fashioned brick-and-mortar store if you want to meet current consumer demands.  Essentially, brands must make their products and services available through all of their customer sales channels. The best way to achieve... (More)

One of the most common ways to pay or receive money online is through an ACH or automated clearing house transfer. ACH transfers include online bill payments and direct deposits, as well as other types of transfers. ACH payments are a great choice for paper checks and credit card payments for businesses. They are faster and more secure than checks... (More)

Do you have a stack of unwanted flyers, postcards, circulars, and other advertisements in your inbox every day? This is known as outbound marketing. Marketers employ a spray-and-pray strategy to disseminate their messaging as widely as possible. They are well aware that the majority of their advertisements end up in the recycling bin. Opt-in email is a completely different form... (More)

More entrepreneurs are turning to venture debt to raise additional capital and today we are going to help you know the answer to the question “What is venture debt?” How to compare it to venture capital? Why should a private company consider it? And also the future of the venture debt industry.  It’s true that venture debt can be an... (More)

Like in any other industry, in eCommerce it’s impossible to have your financial records if you can’t keep those records in order. This is when eCommerce accounting shows its important role. Keeping your receivables and payables under control, along with other payments is the first thing you have to do for steady and well-planned growth in your business.  In this... (More)

So you’ve established a somewhat successful business for yourself from scratch. That is awesome! Congratulations on finally being a business owner! But we all know building a business is the easy part. The hard part is how to keep standing and growing despite challenges. Many have succeeded, many have failed, and ultimately, every business is different and there is no... (More)

Everything is online nowadays, and especially with marketing. Online marketing has become a vital and irreplaceable marketing strategy for all brands and businesses. And if your business is an eCommerce one, then well, of course, eCommerce marketing should be on your table.  What is eCommerce marketing? Why is eCommerce marketing important? And what is eCommerce marketing difference compared to other... (More)

Affiliate is a popular term in the field of Internet or online marketing today. Affiliates earn money by promoting the products or services of other companies and in return, they get a commission on the number of sales created. But we wonder have you heard about another new type of affiliate marketing in which you get paid even if you... (More)

Pissed off about YouTube’s double unskippable ads before every video and sometimes even between videos? Yeah, it’s a real nasty move from YouTube. But there’s a reason they do it - because online video advertising is a gold mine. So what is video advertising? Why are they so popular? And how can you utilize it to your advantage? Let’s find... (More)