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Referred to as “the most wonderful time of the year,” the winter holidays, in particular, Christmas season brings new challenges to most eCommerce firms: how to skyrocket sales? This article is your Christmas gift from Santa, you’ll learn some creative Christmas marketing ideas to boost revenue for your e-commerce business. A recent study from RCS UK shows that 38% of... (More)

Have you been considering adopting a popup builder and searching for the suitable types of popups for your landing page but aren't sure? You’re not alone. Many people think that popup is “one-size-fits-all”. Actually, there are tons of different types of popups you can use depending on your final goal. Today's article will discuss the main types of popup advertisement... (More)

The list of 5 Best-selling Magento 2 Extensions below will help you improve and boost your business. Obviously, business is becoming more competitive nowadays. Most companies change to sell on online platforms due to its various benefits. We can easily see that cross-channel marketing, online payment, SEO, etc. are widely adopted by customers, which helps you to not only interact... (More)

With the growth of eCommerce, payment gateways become a really important tool for both merchants and customers to manage their payment process better. In fact, it is not difficult to find a payment gateway nowadays, however, choosing the best payment gateway is greatly important because this tool can help you to simplify the buying process, thus pushing them to make... (More)

The benefits of having a Store Locator are wide. Indeed, it not only helps you to convert online visitors into offline customers but also promotes overall shopping experience, brand awareness and search rankings.  In this blog, Magenest will discuss how a Store Locator would change the way your eCommerce site performs.  Why does your business need a Store Locator? Store... (More)

Nowadays, apart from online marketing, various businesses promote their products by organizing a lot of promotional events like concerts, conferences, parties, etc to introduce and draw more customers’ attention. In those events, they will have an opportunity to access their potential customers to understand more about their demand, and their shopping behavior to improve their product’s quality. Yet, many people... (More)

We are all used to the fact that automation is the way forward, therefore, it’s not surprising to see chatbots everywhere in the marketing world. While there are still some parts where human involvements are necessary, bots and automation play an important role in the management process. Chatbot marketing is a great digital marketing strategy to help facilitate customer communication... (More)

PayPal is synonymous with peer-to-peer (P2P) payments and consumer digital wallets. PayPal, throughout the years, has dabbled with creating options for users to pay using their PayPal balances at physical stores.  Despite a few unsuccessful attempts, PayPal appears to have ironed out the glitches in the process. Users of PayPal may now spend their balances at brick and mortar stores... (More)

Drone businesses are reinventing old ones and even opening new opportunities for everyone in various fields. Drones have been capable of incredible things from media coverage and film makings to agriculture.. This versatile tool is supposed to make a big impact on the way that existing firms operate their businesses as well as assist new startups to establish their innovative... (More)

eCommerce has been around for more than 20 years and has still gradually taken over the sales market. It was not until 2020 when the COVID 19 pandemic appeared that customers were forced to rely on online shopping. This ongoing situation has created a massive surge in the eCommerce industry without any sign of letting up in 2023.  Whether you... (More)